(August 1, 2024) When the Ford Maverick debuted in 2021, Americans fell in love with the truck they never knew they needed. Now Ford is making its smallest truck smarter to match the capability, spaciousness, and versatility that made Maverick the surprise hit of the decade so far. And of course, Maverick still has the lowest starting price of any pickup in America.  

Handling challenging terrain and inclement weather gets easier for Maverick Hybrid customers with an all-wheel drive option new for 2025 that now has an optional package doubling towing capacity. Maverick customers can leave their smartphone cords at home thanks to new wireless Apple CarPlay and Android Auto cast on a larger, 13.2-inch touchscreen, and can tow like a pro regardless of skill level with new towing technologies coming in early 2025.  

These upgrades and more were requests from owners, the most loyal in the midsize truck segment, who continue to choose Maverick for its versatility, Built Ford Tough capability and value. 

These characteristics are drawing customers from not just other truck brands, but other segments, like small cars and small SUVs; 60 percent of Maverick customers trade in vehicles from other brands.

These new-to-Ford and new-to-truck customers are impressed by Maverick’s helpful features like the FLEXBED storage solution, or the Ford Integrated Tether System, which allows for 3D print custom parts like charging cord wraps, console dividers, and custom cupholders.

These customers also don’t have to choose between versatility and efficiency, especially if they choose Maverick Hybrid. It has a targeted EPA-estimated 42 miles per gallon in the city and 500 miles of range with the standard hybrid front-wheel drive model, and a targeted EPA-estimated 40 miles per gallon in the city with the hybrid all-wheel drive model.

The biggest update – and the No. 1 request of owners — is the addition of an all-wheel drive hybrid model. It’s available on XL, XLT, and Lariat trims.

The hybrid all-wheel-drive model delivers traction over various road and trail conditions and in all types of weather. Customers who select the hybrid all-wheel drive model can tow small campers, personal watercraft, and utility trailers thanks to the available 4K Tow Package.

Maximum payload capacity checks in at 1,500 pounds and the Maverick FLEXBED helps customers better organize their payload. Pockets molded into the sidewalls allow cut pieces of 2x4 to section off the bed to help prevent cargo and gear from sliding around. Dividers in the top pockets create two-tier loading, great for bags of mulch on the bottom and landscape timbers on top. And the bed, coupled with the multi-position tailgate, is large enough to fit up to 18 full sheets of half inch 4-by-8-foot plywood. 

The multi-position tailgate can also be positioned flat to haul long cargo such 2x4s or a couch or secured in the middle position to carry a mountain bike with a place to rest the rear wheel, with a bed extender available through Ford Accessories for greater cargo security.



Maverick now features SYNC 4 that is clearly presented on the largest standard touchscreen in its class, a 13.2-inch display that replaces the previous 8-inch screen. It is paired with the 8-inch digital instrument cluster visible above the steering wheel. Owners can leave their phone cords at home with wireless Apple CarPlay and Android Auto and can stay connected and informed through SYNC 4 with Enhanced Voice Recognition and connected navigation. A new built-in 5G modem gives Maverick the latest wireless tech and allows Maverick to receive software updates to keep vehicle systems up to date.


Dark appearance LED headlamps, the front bumper, and the grille are all redesigned and standard for a fresh look. Higher trims feature LED projector headlamps with LED signature accent lighting to set those vehicles apart with a more premium appearance. Grilles now vary across trim levels to give each its own unique appearance.

The new 19-inch wheels on the Lariat trim provide added sophistication for that trim. 

Starting starting price for 2025 is $27,80 including designation, for the standard hybrid front wheel drive model. The new Maverick and Maverick Hybrid are available to order starting today, with deliveries expected to begin in late 2024.