High-perfromance SRT brand hits the road for 40-stop tour

(August 12 2011) AUBURN HILLS, Mich. — Chrysler's newly formed Street and Racing Technology (SRT) Brand is hitting the road with its first-ever, "SRT High Performance Tour" featuring four drivers, four vehicles — the 2012 Dodge Charger SRT8, Dodge Challenger SRT8, Jeep Grand Cherokee SRT8 and Chrysler 300 SRT8 — visiting more than 40 clubs and events in the next four months. 

The SRT High Performance Tour kicks-off today at the Walter P. Chrysler Museum in Auburn Hills, Mich., and will end in November at the Specialty Equipment Market Association (SEMA) show in Las Vegas. 



"We're excited to take our 2012 Chrysler, Dodge and Jeep SRT vehicles directly to our performance fans and loyalists across the country," said Ralph Gilles, President and CEO – SRT Brand.  "Each of these vehicles is loaded with new technologies and content that SRT customers want to fulfill their need for power, performance, contemporary luxury and safety while maintaining each of the vehicle brand's key design differentiators."

Four drivers will be accompanied by a large display trailer filled with video screens of running vehicle footage, SRT-branded merchandise and apparel, and give-away items for attendees.  The team will drive from city to city and be on-hand to answer questions about each of the SRT8 vehicles. 

The drivers will be tweeting live from the road and posting video and images along the way.  Fans can follow the SRT brand's Twitter handle (@driveSRT) and video can be viewed at the brand's
YouTube channel.

An
interactive map will be updated regularly with information on the dates and locations of the program. Various locations will incorporate ride-and-drive opportunities for attendees.

SRT fans and enthusiasts will be able to follow the entire tour at t
he brand's website and on the SRT Facebook page.

Tour dates include:

August
12  Walter P. Chrysler Museum, Auburn Hill, Mich.
13  Mopar® Nationals, Columbus, Ohio 13  Evening Cruise, Heath, Ohio
15  Junction Auto Sales, Chardon, Ohio
16  Wauseon Cruise, Wauseon, Ohio
17  Monroville Chrysler Jeep, Monroville, Pa.
19-20  Woodward Dream Cruise, Royal Oak, Mich.
21  Michigan International Speedway, Brooklyn, Mich.
22  Viper Club of Illinois Track Day Autobahn Country Club, Joliet, Ill.
26  Mr. Norms Garage, Rockford, Ill.
27  Jack Wolfe Chrysler, Dodge, Jeep, Ram, Belvedere, Ill.
28  Cruising for Hope, Chicago
30  Tail of the Dragon, Deals Gap, N.C.
31  Deep South Mopars, Anderson, S.C.
31  Lake Keowee Chrysler, Dodge, Seneca, S.C.

September
2  Panama City Friday Fest, Panama City Beach, Fla.
4  Mopar Insanity Auto Show - Don Garlits Museum of Drag Racing, Ocala, Fla.
7  Cruise Night, Cardi’s Furniture, Braintree, Mass.
8  NJ Mopar Group Meet and Greet, Springfield, N.J.
9  Chick-fil-A, Dulles, Va.
10  Southern Maryland Mopars, USMopars.com, Lexington Park Dodge, Lexington Park, Md.
11  DC Modern Mopar, Chantilly, Va.
14  Middle Georgia Mopar Club, Robins Chrysler, Jeep, Dodge, Warner Robins, Ga.
15  Cruise Daytona Beach, Daytona Beach, Fla.
16-18  2011 Sebring Thunder Car Show , Sebring, Fla.
17  Cars & Coffee DuPont Registry, St. Petersburg, Fla.
23-25  Denver Oktoberfest, Denver
28  Flashbacks, Omaha, Neb.
29  Baxter Chrysler Jeep Dodge, Omaha, Neb.

October
1  St. Louis SRT Club, St. Louis
2  Gateway Viper Club, St. Louis
7-9  NASCAR, Kansas Speedway, Kansas City, Kan.
13  Space City LX, Allen Samuels, Dodge Chrysler Jeep Ram, Katy, Texas
14-16  TORC Series, San Antonio, Texas
21  SRT Track Experience, Firebird Raceway Chandler, Ariz.
22  Tucson Mopar Club, Tucson, Ariz.
28  Bob's Big Boy, Burbank, Calif.
29  Cars & Coffee, Irvine, Calif.
29  Mille Miglia, Santa Barbara, Calif.

November
1-4  SEMA Show, Las Vegas, Nev.