Harley warms up to summer driving season

(May 5, 2016) MILWAUKEE — With warm sunshine, blue skies and smooth roads looming, Harley-Davidson dealers are hosting special events, special promotions and demo opportunities featuring the latest new Harley-Davidson motorcycles to get everyone — riders and those ready to learn — ready for summer riding season 2016.

"Nothing beats the feeling of riding a motorcycle on a sunny summer day, and right now nobody has more going for riders than Harley-Davidson," says Dino Bernacchi, Harley-Davidson U.S. marketing director.

"We have an impressive new lineup of motorcycles, accessories and gear featuring the most-powerful collection of Harley-Davidson cruiser motorcycles ever built and two new premium custom looks — Vengeance and Reaper packages —for the Road King, Street Glide Special and Road Glide Special. Add in the Street 500 starting at just $6,849 and nine bikes priced below $12,000 and we have the right bike for every rider."

Here's how Harley-Davidson is rolling into the summer riding season:

Two new custom looks

Get a new custom look for the Harley-Davidson Road King, Road Glide Special and Street Glide Special motorcycles with the gleaming chrome Vengeance Premium Package and sinister black Reaper Premium Package of Harley-Davidson Genuine Motor Parts & Accessories components.

Demo events

Attend a dealer-hosted demo event to see and ride the new Harley-Davidson motorcycles including Touring models influenced by Project Rushmore, powerful cruisers like the new Low Rider S model, and the new Roadster model with sinister the Dark Custom style. There's something for everyone at a demo event, with passenger rides and JUMPSTART simulated riding experience, which combines a Harley-Davidson motorcycle and a specially-designed, stationary support stand. To find a dealer event in your area, visit www.h-d.com/events or www.h-d.com/demos.

H-D's biggest summer social promo

Take a Test Ride and WIN —  Harley-Davidson is awarding a $103 Harley-Davidson Gift Card for every hour of the day, 24 hours a day for the next 65 days. In addition, while stopping by your local dealer, you can take a new 2016 Harley-Davidson motorcycle for a test ride and enter for a chance to win one.

Don't ride yet? Don't worry

Make today your someday. If this is your year to learn to ride, H-D Riding Academy will help get you on a bike in just a few days. Further, all current and former U.S. military and first responders* can learn to ride for free through Harley-Davidson's Riding Academy program. More information on learning to ride is available at an authorized Harley-Davidson dealer or going to http://www.h-d.com/AmericanHeroes.