GM says Chevrolet Tahoe, Suburban demand exceeding expectations

(May 8, 2014) DETROIT — The all-new 2015 Chevrolet Tahoe and Suburban are once again proving why they are the segment leaders with demand for the updated SUVs outpacing expectations, General Motors says.

Chevrolet created the SUV segment with the Suburban in 1935, and has been the sales leader in the full-size SUV market ever since. Today, the average turn rate, or how quickly it takes a particular vehicle to sell after it is delivered to the dealer, is 17 days for the Tahoe and 10 days for the Suburban.

“Chevrolet's all-new Suburban and Tahoe offer improved quality, advanced technology and increased fuel efficiency, yet they retain their impressive towing capabilities,” said Karl Brauer, senior analyst for Kelley Blue Book. “Robust sales confirm the ongoing market demand for traditional full-size SUVs with a compelling combination of performance and refinement.”

Retail sales of the Tahoe and the Suburban in April more than doubled from a year earlier. Increasing by 108.4 percent and 109.8 percent over April 2013, respectively. Between the two models, Chevrolet held approximately 50 percent of the full-sized SUV market.

The revamped SUVs received special attention to interior quietness featuring new inlaid triple-sealed doors, and safety technologies like forward collision alert and lane departure warning that provide 360 degrees of crash avoidance and occupant protection.

“The Tahoe and Suburban are the leading vehicles in the segment, and some of the best Chevrolet has ever built,” said Brian Sweeney, U.S. vice president, Chevrolet. “The demand for these refined, functional, and technology-driven models is proof that consumers agree, as well.”

Customers are opting for fully loaded models. In April, 50 percent of all Tahoes sold were the top-of-the-line LTZ model while 65 percent of all Suburbans were in LTZ trim.