(October 1, 2021) SEOUL, KOREA — Genesis has unveiled its first dedicated electric vehicle, the GV60, a model that embodies the brand’s journey towards electrification. Genesis held the GV60 Digital World Premiere event online Sept. 30. During the event, the brand unveiled a film on the Genesis Worldwide YouTube channel that introduced the world to the GV60’s design philosophy and key product values.
                            
The GV60 follows the same model naming scheme as Genesis’ existing lineup, highlighting the brand’s continuous commitment to its values even after electrification. The vehicle also marks the beginning of “luxury brand lineup that interacts with drivers”, as presented during the brand vision announcement last month.

“The GV60 is the first dedicated EV model with the most dynamic design, representing Genesis’ electrification. It will set a new standard for luxury electric vehicles with a powerful driving performance and various key features based on interactions with customers," said Jay Chang, Global Head of Genesis brand.



“The GV60 is a symbolic model that materializes the unique values and the sensibilities that Genesis stands for. It offers a satisfying experience to our customers who want something valuable, but different,” said Luc Donckerwolke, Chief Creative Officer of Genesis brand.

The GV60 is a high-performance electric vehicle with a sleek and athletic coupé crossover utility vehicle (CUV) design that is expands Genesis’ ‘Athletic Elegance’ design identity into the sustainable luxury space.

Featuring Two Lines lamps, the front design perfectly complements the vehicle’s refined and voluminous body. Iconic and instantly recognizable, the Two-Line design is a symbol of Genesis vehicles.

The Genesis signature Crest Grille moves to a lower position to accommodate cooling requirements specific to the dedicated high performance EV platform. An EV specific detail that highlights Genesis’ transition to the sustainable era.

As a first for Genesis, the GV60 features a Clamshell Hood, a single panel which combines the hood and fenders, creating a sleek impression. The vehicle also comes with a new wing emblem on the hood. Decorated with the Guilloché pattern[1] often seen in luxury watches, the thickness of the emblem has been reduced by nearly 80 percent compared to the previous one.

The GV60’s body surfacing is seamless and minimal without undercuts or character lines. Yet, the muscular volumes bulging beneath the surface pushing out the wide stance characterizes the visual presence of GV60.

In addition, the GV60 accentuates its cutting-edge look with digital side mirrors and electric door handles. The handles automatically pop up when the driver approaches the car with their smart key.

The interior design of the GV60 takes on Genesis’ design ethos of the ‘Beauty of White Space’, while seeking to create a spacious and comfortable interior. At the same time, its floating architecture and unique details combine to create a unique look.

The Crystal Sphere is one of the most compelling design elements of the GV60. It is not only an aesthetic element of the interior design, but it is also built to create an emotional connection between the driver and the vehicle. When the vehicle is turned off, the Crystal Sphere becomes the vehicle’s mood lights, adding to the aesthetic of the driving experience. When the vehicle is ready to drive, the sphere rotates and the Shift By Wire (SBW) appears, creating an indoor atmosphere of futuristic mobility.

The floating console, where the Crystal Sphere is located, looks as if it is hovering in the air, working with other unique features such as the slim cockpit and flat floor to provide passengers with a maximum level of openness. In addition, the next-generation infotainment system — the connected car Integrated Cockpit (ccIC) — connects the cluster and navigation into a panoramic display, creating a high-tech look and outstanding usability.



“The GV60 is significant for Genesis, being the first to fully represent the brand’s vision statement as promised to our customers.” said SangYup Lee, Head of Global Genesis Design. “This is the elegance of Genesis, when art and technology converge into perfection to present global high-tech luxury for our customers.”

The GV60 is Genesis’ first vehicle to be built on the dedicated EV platform known as Electric-Global Modular Platform (E-GMP), marking the brand’s move towards electrification. It is available in three models: a standard rear-wheel-drive model, a standard four-wheel-drive model, and a performance model with four-wheel-drive.

Each model features a 77.4kWh battery, and the standard RWD model features a maximum driving range of 281 miles per charge.

The standard RWD model is equipped with a motor that features a maximum output of 168kW and a maximum torque of 258 foot-pounds. The standard AWD model is equipped with a 160kW (214 hp) motor for its rear wheels and a 74kW (99 hp) motor for its front wheels, providing a total output of 234kW (314 hp), a maximum torque of 446 pound-feet of torque, and a maximum driving range of 248 miles per charge. (Estimates provided by Genesis R&D Center based on Korean EV certification system and 19” wheels)

The performance model features two 160kW motors for the front and rear wheels, delivering a total output of 320kW (429 hp), maximum torque of 446 pound-feet, and a maximum driving range of 229 miles per charge. It is an ideal option for customers seeking a fun driving experience.

The GV60 comes with a Boost Mode to give it a more dynamic and luxurious element. The mode immediately increases the performance of the vehicle’s maximum output, making the driving experience more dynamic.

The Boost Mode button on the steering wheel activates additional performance for 10 seconds. This enables the vehicle to go from 0 to 100 km/h (62 mph) in just 4.0 seconds.