Genesis begins new chapter as sponsor of PGA event In Los Angeles

(February 15, 2017) PACIFIC PALISADES, Calif. — One of the most prominent events on PGA Tour golf, the renowned Los Angeles stop, will debut a much-anticipated new title sponsor this week as the Genesis Open. Luxury automotive brand Genesis has partnered with TGR Live and Tiger Woods Foundation to provide golf fans with a premium experience, introducing a new era of Southern California golf.

Held at one of the world's best known courses — The Riviera Country Club — the Genesis Open this week features a world-class field of PGA Tour golfers.

World number one Jason Day highlights the field at Riviera and will be joined by defending champion Bubba Watson, last week's winner Jordan Spieth and fan favorites Dustin Johnson, Hideki Matsuyama, Adam Scott, Justin Rose, and Phil Mickelson, among other top names.

"Partnering with a tournament that has seen numerous historic golf moments since its debut in 1926 was an easy decision," said Erwin Raphael, general manager of Genesis in the U.S.

"Golf is built on a foundation of honor and responsibility. That's why we have such a kinship with the game. Everything we do is designed to honor and respect the people who drive our vehicles and we look forward to introducing our brand to this critically important market and golf fans around the world."