Duran Duran to headline unveiling of 2016 Mazda MX-5 Miata

(August 28, 2014) IRVINE, Calif. — Mazda North American Operations (MNAO) today announced that Duran Duran will headline its unveiling of the all-new 2016 Mazda MX-5 Miata during a live event to be held in Monterey, Calif., on Wednesday, Sept 3, and viewable globally on Mazda's YouTube channel.

Revealing one of the most anticipated cars of 2014 on a global stage is not easy.  Fans may be asking, "Is There Something I Should Know?" To accommodate them, Mazda will hold simultaneous global reveals in Tokyo, Barcelona and Monterey. 

U.S.-based fans can tune-in on Mazda's YouTube channel (http://bit.ly/2016_MX5) starting at 6 p.m. (PDT) on Wednesday, Sept. 3 to watch the live reveal of the MX-5, as well as highlights of Duran Duran's performance.

"Duran Duran and the MX-5 Miata both made their world debuts in the 1980s and captured the hearts and imagination of an entire generation," said Russell Wager, vice president of Marketing, MNAO. "In 25 years, both the car and the band have evolved while staying true to their roots.  It is this combination of authenticity and endurance that makes the pairing of the MX-5 and Duran Duran so appropriate for this reveal."

Mazda's MX-5 celebrated its 25th Anniversary on Feb. 10.  It is the best-selling two-seat roadster of all time, with more than 930,000 models sold around the world since its 1989 debut, and is praised for always being affordable, lightweight and fun to drive.  The world received its first sneak peek of the fourth generation of the car on April 16 when Mazda introduced its new chassis during the 2014 New York Auto Show.

Duran Duran has sold over 100 million records in three decades and continues to perform for screaming fans all over the world. They are timeless, defying the odds by outlasting their contemporaries and never losing the desire to innovate. Their approach—a fusion of art, fashion, technology, and pop—has always been far ahead of its time, and the band shows no signs of easing its foot off the pedal, as they're currently hard at work on their 14th studio album, with star producers Mark Ronson, Mr. Hudson and Nile Rodgers.