Chrysler's Pacifica campaign with Sesame Street rolls out new video

(September 28, 2017) AUBURN HILLS, Mich. — The next video installment of Chrysler brand’s sponsorship and multimedia campaign with Sesame Street and the Chrysler Pacifica and Chrysler Pacifica Hybrid will feature actor and family man Dax Shepard. The “It’s Electric” video debuted across the Chrysler brand’s digital and social channels on Wednesday.
In the video, Dax, the Two-Headed Monster and Big Bird learn about gasoline and hybrid technology — do they need to stop the Chrysler Pacifica Hybrid at a gas station? Or a recharging station? Once Dax and the Two-Headed Monster learn they can do both, the next question is whether they should turn right? Or left? The Two-Headed Monster can’t seem to agree, but Dax is happy to be along for the ride!

Chrysler brand is a sponsor and supporter of Sesame Street, a commitment that includes supporting the show on PBS and new original content on Chrysler’s digital platforms. In addition to sponsoring the show on PBS, Chrysler created a multimedia campaign that pairs Sesame characters and the Chrysler Pacifica and Chrysler Pacifica Hybrid in 10 co-branded videos for parents across Chrysler’s digital and social channels, including Facebook, Twitter and Instagram. The first seven videos can be viewed on Chrysler’s YouTube channel.
The partnership was announced this past July across Chrysler brand’s digital and social channels.