Chrysler Group's February sales increase 11 percent; Jeep sets record

(March 3, 2014) AUBURN HILLS, Mich. — Chrysler Group today reported U.S. sales of 154,866 units, an 11 percent increase compared with sales in February 2013 (139,015 units), and the group’s best February sales since 2007.
The Chrysler, Jeep, Ram Truck, and Fiat brands each posted year-over-year sales gains in February compared with the same month a year ago. The Jeep brand’s 47 percent increase was the largest sales gain of any Chrysler Group brand during the month. Chrysler Group extended its streak of year-over-year sales gains to 47-consecutive months in February.

“The severe weather has been ideally suited for our legendary Jeep 4x4 capability as Jeep brand sales were up 47 percent and the brand had its best February sales ever,” said Reid Bigland, head of U.S. Sales. “Overall February was another solid month for Chrysler Gro
up as our total sales were up 11 percent and we achieved our 47th-consecutive month of year-over-years sales growth.”
Six Chrysler Group vehicles set sales records in February. The Jeep Compass, Jeep Patriot, and Jeep Wrangler each turned in their best February sales ever. The Chrysler 200 mid-size sedan and the Dodge Journey mid-size crossover also logged their best ever February sales. The Ram pickup truck, with its 26 percent increase, posted its best February sales in eight years. Sales of the all-new Jeep Cherokee mid-size SUV were up 12 percent compared with sales in the previous month of January.

Chrysler Group finished February with an 85 days supply of inventory (546,107 units). U.S. industry sales figures for February are internally projected at an estimated 15.8 million units Seasonally Adjusted Annual Rate (SAAR).