(December 5, 2011) Chinese automaker Geely made an effort to sell cars in Europe and the United States between 2006 and 2008 and displayed cars at the 2005 Frankfurt Motor Show and in 2006 at the Detroit Auto Show. But efforts to bring its products to the U.S. have not yielded any returns.

It was announced today that Geely has finally broken into the European marketplace and will begin selling cars in the UK near the end of 2012.

Geely International Corporation has reached agreement with the UK’s Manganese Bronze Holdings (MBH) to become their distributor for the United Kingdom for the sale of new Geely cars, the supply of parts, to establish a dealer network and to provide an after-sales service. The UK distributor operation will be known as Geely Auto UK.

Geely is most known in North America as the new owner of Volvo, purchased from Ford in August 2010. Volvo continues to build cars independently of Geely.

MBH and Geely are already partners in building the iconic London black cabs with production for the UK market taking place in Coventry by The London Taxi Company, a division of MBH, and for world markets vehicles are produced in China by Geely.

John Russell, Chief Executive Officer of MBH said, “We are all aware of the success that the Korean brands, Kia and Hyundai have had in the UK and we can work with Geely to achieve similar success in the future”.

Matthew Cheyne, Market Development Director of Geely Auto UK, is heading up the team responsible for the sales, marketing, dealer development and distribution of Geely vehicles in the UK.

“We are starting with a clean sheet of paper with the distribution of Geely passenger cars into the UK, the first major Western European country to receive them," Cheyne said.

Cheyne said Geely Auto UK will start by importing the Geely Emgrand EC7, C/D segment sized four door sedans and five door hatchbacks, initially with 1.5 and 1.8 liter gas engine options. But, Cheyne said, Geely has a comprehensive range of models well suited to European requirements. "We will be aiming to widen our range just as quickly as possible, probably at least a new model range every year for the next four to five years."

Geely cars are already suitable for Europe and meet EU homologation and whole vehicle type approval and of course Euro 5 emissions. They are all well equipped products but at affordable prices and will carry a five-year, 100,000 mile warranty.

Cheyne noted, “The first Emgrand EC7 models to arrive are likely to have a range starting price of approximately £10,000 ($16,000) and we see Geely cars being attractive purchases for retail and business user-chooser customers. At this stage we are not volume driven but we will increase our sales significantly as customers get to know our products and more models are added to the range.  Our priority at launch is to have a representative network who wants to work with us to deliver real customer satisfaction”.

“My initial task is to establish a UK dealer network, probably 30 to 40 strong, ready for the brand’s launch.

“Much of the success of Geely Auto UK will depend upon the dealers we attract. They will be the public face of the brand and they will help develop the brand and its growth. We are looking for like-minded dealers who we will listen to and not dictate to them”.