China roars ahead as Porsche's fastest-growing region

(February 10, 2013) SHANGHAI —  In 2013, Porsche China expects to continue building upon its spectacular successes from the past year and further establish its position as the leading luxury sports car maker in the market.

The marque set another sales record in 2012, delivering a total of 31,205 cars across mainland China, Hong Kong and Macau, realizing a growth rate of 28.2 percent year-on-year, driven primarily by the sales performance of the Panamera and Cayenne models.

"Last year, Porsche once again set a new benchmark for itself in China," said Helmut Broeker, chief executive officer of Porsche China. "We attribute this success to our proactive strategy, the commitment of our strong dealership network and workforce, and, of course, the exceptional loyalty of our customers… As we look ahead this year, we plan to continue carrying forward our product offensive with the launch of new hybrid vehicles, such as the 918 Spyder, and, of course, our new Macan SUV."

Key achievements of 2012 included:

    • An unbroken record of 11 consecutive years of growth.
    • The establishment of new Porsche Centers nationwide.
    • Premieres of new cars and upgraded models, including the Cayenne GTS, the Panamera Platinum Edition, the new 911, the Panamera GTS and the new generation of the Boxster.
    • Receiving 23 industry honors from top auto media and organizations, nearly half in recognition of the new generation 911.

Porsche China has several new plans for 2013. In January, it launched its new 911 Carrera 4 on ice in Inner Mongolia; later it will join worldwide celebrations for the 50th anniversary of the 911 series. A unique Porsche Experience Centre in Shanghai is due to open in early 2014.

Porsche opened 10 new centers in 2012 in Wuxi, Chongqing, Hohhot, Tangshan, Lanzhou, Jinan, Beijing, Hefei, Dalian and Ordos in 2012. A centre established in Nantong this January increased the total to 49. Porsche spearheaded the development of emerging local markets within China by opening centers in second and third-tier cities.

Porsche China began importing its full range of sports cars to China in 2001.