Chevrolet introduces refreshed 2017 Trax at Chicago Auto Show

(February 10, 2016) CHICAGO — Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax — a more expressive take on one of America’s best-selling small SUVs.

Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system — with available Apple CarPlay and Android Auto compatibility — expand its range of customer-focused technologies.

“In the fastest-growing segment, Chevrolet Trax’s momentum is sure to continue with great design enhancements, premium details, and the latest technologies,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “Features such as Apple CarPlay and Android Auto compatibility and four new active safety features offer customers more than most competitors — and at an entry-level price.”

With sales of 63,303 in 2015 — its first full year on the market — the Trax quickly climbed to the second-best-selling small SUV in America. It is also ranked in the top three globally, achieving more than 400,000 sales in 73 markets since its launch in late 2012. China and the United States are its top markets.

In the United States, more than half of Trax’s customers with a trade-in turned in something other than a Chevrolet. Trax also attracts nearly 60 percent female customers, the highest percentage in the brand’s entire lineup.

“With the Colorado and Trax, Chevrolet and our dealers are able to offer brand-new entries in fast-growing segments, which helps bring new customers to Chevrolet,” said Majoros. “And with other new vehicles such as the Cruze Hatchback and Bolt EV, we will continue to attract new customers to the Chevrolet franchise and continue to grow market share, as we did in 2015.”

The 2017 Trax goes on sale this fall, offered in LS, LT and new Premier trims.