Cadillac's global April sales down 18 percent over 2015

(May 5, 2016) Cadillac sold 19,983 new vehicles globally in April, a decrease of 18%, as the brand phases out its top-selling SRX Crossover in advance of shipments of the all-new XT5 successor. 

With the XT5 Cadillac is launching the new crossover into the strongest segment in the luxury marketplace. Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5.

Initial low-volume shipments of the all-new CT6 flagship sedan occurred in April, eagerly snapped up by customers. Dealer deliveries will accelerate during May.

In the U.S. market, Cadillac average transaction prices were $54,251 according to J.D. Power Information Network, through April 17. This is highest among full-line luxury brands.

“Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers’ minds, and our disciplined approach to target the pinnacle of premium,” said Cadillac President Johan de Nysschen. “Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac’s product substance.”

The first-ever CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.  The new XT5 began initial deliveries in the U.S. in April, with global sales starting later this spring.