BMW Motorrad presents strongest sales result in company history



(January 17, 2025) MUNICH, Germany — After selling 210.408 bikes in 2024, BMW Motorrad was able to achieve the strongest sales result in company history. Germany stays the largest market and carries a significant share on the sales record of BMW Motorrad, with the regions Europe, USA, Asia and Latin America.

Strongest arguments for the successful performance in 2024 were the convincing product portfolio with successful and for each segment formative offerings, as well as the market introduction of sought-after new models, like the BMW M 1000 XR and S 1000 XR, the new GS models from the middle class BMW F 800 GS, F 900 GS and F 900 GS Adventure, the casual Heritage models BMW R 12 and R 12 NineT and leading the way, the adventure touring icons BMW R 1300 GS and GS Adventure with the legendary BMW Boxer Engine.

Markus Flasch, head of BMW Motorrad: “I would like to extend my heartfelt thanks to our customers and community around the world for the tremendous trust they have placed in us once again in 2024.

"With the strongest sales result in company history, BMW Motorrad remarkably claims the 1st Place in the global Premium Motorcycle segment. Our market leadership in numerous segments and markets in based on our claim to innovation leadership, our highly attractive product offering as well as the consistent strategic focus on brand strength. Based on these success drivers, BMW Motorrad is well-positioned for the future and so I approach the year 2025 with a very positive outlook.”

Stephan Reiff, head of sales and brand, said, “Our sales record in 2024 is a definitive receipt for the strong global radiance of BMW Motorrad and our attractive product portfolio.

"We at BMW Motorrad will spare no effort to expand our top position in the global motorcycle premium segment, with numerous new and innovative models and products for our customers in 2025. Again, this year, our customers and fans can look forward to numerous world premieres, highlights, events and sentiment-focused offers, all about motorcycles.”