(January 8, 2025) BMW has edged out Mercedes to retain the U.S. luxury sales crown for 2024, despite a costly recall and stop sale earlier in the year that briefly put Lexus in the lead. BMW of North America said its U.S. sales rose 8.9 percent to 117,506 in the fourth quarter, allowing the German brand to finish the year up 2.5 percent at 371,346, according to statistics by Automotive News,

Lexus had its best U.S. sales year at 345,669 to take second place, while Mercedes-Benz finished up 8 percent at 88,259 in the final quarter, and ended the year up 9 percent at 324,528, finishing third.

Other luxury brands reported mixed results for the year, with the segment rising 5.5 percent to 2,098,721, or 13 percent of the overall 16 million vehicle U.S. market, according to the Automotive News Research & Data Center. Jaguar, Land Rover, Lincoln, Cadillac, Genesis and Porsche also finished up for the year, while sales at Audi, Acura, Volvo, Infiniti and Alfa Romeo fell for the year, the data center said. Along with BMW and Lexus, Genesis, Land Rover and Porsche achieved record U.S. sales in 2024.

Both total luxury sales and the segment’s share of the overall U.S. market set annual records, the data center said. Luxury sales were last above 2 million vehicles annually in 2019, before the pandemic, but at the time represented 12 percent of what was then a 17.1 million vehicle U.S. market.

Source: Automotive News