Acura EV will bring the RSX nameplate back to performance brand lineup



Prototype road testing starts;
production to begin this year


(January 16, 2025) TORRANCE, Calif. — Acura has announced that the premium performance brand's next-generation EV will carry the "RSX" nameplate. Based on the Acura Performance EV Concept, the all-new Acura RSX will be the first model engineered on the new Honda-developed EV platform and mark the launch of the new proprietary ASIMO OS operating system introduced by Honda at CES 2025. 


Importantly, the all-electric premium SUV also will be the first EV produced at the Honda EV Hub in Ohio, which is scheduled for production later this year.

Development testing in real-world conditions for the all-elect
ric RSX begins this week, with prototype models driving around in a unique camouflage wrap designed by the global Acura Design team. The camouflage created by the Acura design team emphasizes the sleek, coupe-like silhouette with sophisticated patterns that emulate light emerging through the camouflage to convey calmness, strength and inner power.



"The nameplate pays homage to the Acura RSX with its coupe-like silhouette, but it truly represents a forward-looking approach to fun-to-drive performance," said Mike Langel, assistant vice president, Acura National Sales.

"Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX and Integra continue to attract new buyers to the Acura brand."

This spring, Acura will strengthen its exceptional lineup of premium SUVs with the arrival of the highly anticipated 2025 Acura ADX. The all-new premium compact SUV brings a new turbocharged gateway model to the Acura lineup, expanding the appeal of Acura as a destination brand for a new generation of buyers.

Honda EV Hub


Establishing the Honda EV Hub in Ohio will create the flexibility to produce* internal combustion, hybrid-electric and battery electric vehicles on the same manufacturing line.

Honda is utilizing the retooling of the Marysville Auto Plant, the East Liberty Auto Plant and the Anna Engine Plant to reimagine its approach to vehicle production, focusing on human-friendly and environmentally responsible manufacturing layouts, processes and materials that will also achieve the highest level of quality, efficiency and value to customers.