2025 Kia Soul to start at $21,665; Soulmate edition added



(July 8, 2024) IRVINE, Calif. — Kia’s iconic Soul that gained fame 15 years ago with its hamster advertising initiative, arrives for the 2025 model year again ready to impress. The urban runabout continues with an attractive starting price of under $22,000, which includes an extensive list of standard features, plus eight available collision avoidance and driver assist technologies. 


The 2025 Soul begins at $21,665 including destination charge for the base LX and tops out at $25,965 for the EX.

Soul’s standard 2.0L 4-cylinder powertrain also continues to deliver an EPA-estimated 35 mpg highway on the EX trim.  New for 2025 is a Soulmate Special Edition package that elevates Soul’s expressive design with an exclusive combination of features and style.

Major updates for model year 2025:

    •    Soulmate Special Edition
    •    Exclusive 18-inch alloy wheels
    •    Umber interior color
    •    Two-tone roof
    •    Harman Kardon premium audio
    •    Lower body cladding
    •    SynTex and Cloth seating