By Jim Prueter
MotorwayAmerica.com
(December 1, 2024) With intense loyalty consumer products like the Apple iPhone, Harley-Davidson, and Starbucks have developed a cult-like following among consumers. In the automotive world when it comes to Japanese brands, most people when asked mention popular brands like Toyota and Honda. However a select group with fierce loyalty immediately answer "Subaru" in a rather fanatical response almost instantly letting you know their current Subaru model and how long they have been part of the Subaru cult. In fact, other than Ferrari, Subaru tops all other makes and brands in consumer loyalty.