Editorial archive

December 2010

Ford and Honda rank highest in owner retention study

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(December 9, 2010) WESTLAKE VILLAGE — New-vehicle owners are increasingly citing fun-to-drive vehicles as a top reason to remain loyal to their brand, while shifting away from expected resale value as a loyalty reason, according to the J.D. Power and Associates 2010 Customer Retention StudySM released today.

Ford and Honda rank highest in a tie among automotive brands in retaining vehicle owners. Each brand retains 62 percent of owners.

GM touts new, improved dealerships

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(December 8, 2010) DETROIT — It has often been said that the first rule of good business is take care of your customers, or someone else will. And the second rule is you can’t take care of your customers if you haven’t taken care of yourself first. Buick and GMC dealers know you can’t do one without the other, and the customer survey results show it.

Chrysler, GM each lead two categories in vehicle ownership satisfaction study in Mexico

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(December 6, 2010) WESTLAKE VILLAGE, Calif. — New-vehicle appeal and dealer service performance are greater differentiators among automotive brands in Mexico than are initial quality or cost of ownership, according to the J.D. Power and Associates 2010 Mexico Vehicle Ownership Satisfaction Study released last week.

Honda says Civic is alive and well

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(December 5, 2010) Our colleagues overseas at Honda Motor Co. recently announced that the Civic will no longer be sold in Japan. We've seen that spur some online conversation and wanted to set the record straight as it relates to the U.S. and American Honda.

Some new car tax benefits expire at year end

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(December 4, 2010) SANTA MONICA, Calif. — There are a number of current new car tax credits expiring at the end of December. Edmunds.com encourages would-be buyers to consider this timing when making purchase decisions.

"Credits are expiring once and for all on a huge swath of new cars, unless there's a successful lame-duck effort in Congress to extend them," noted Edmunds.com Features Editor Carroll Lachnit.

New-car incentives down nearly 10 percent since November 2009

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(December 2, 2010) Edmunds.com estimated today that the average automotive manufacturer incentive in the U.S. was $2,470 per vehicle sold in November 2010, up $31, or 1.3 percent, from October 2010, but down $255, or 9.4 percent, from November 2009.