TrueCar predicts 15.4 million SAAR in February

(February 26, 2014) SANTA MONICA, Calif. — TrueCar today released its February 2014 sales and incentives forecast predicting the February SAAR will hit 15.4 million, up 1 percent year-over-year.

TrueCar's forecast includes:

    • New light vehicle sales in the U.S. (including fleet) are expected to be 1,197,000 units, up 0.5 percent from February 2013 and up 18.5 percent from January 2014.

    • Seasonally Adjusted Annualized Rate ("SAAR") of 15.4 million new vehicle sales is up 1.0 percent from February 2013 and up 0.6 percent over January 2014.

    • Share of retail sales is up 2.9 percent compared to February 2013 and down 0.7 percent from January 2014.

    • Fleet and rental sales are expected to make up 19.7 percent of total industry sales in February 2014.

    • The industry average incentive spending per unit will be approximately $2,633 in February 2014, an increase of 5.1 percent from February 2013, and an increase of 3.3 percent from January 2014.

    • Used car sales are estimated to be 3,302,000. The ratio of new to used is estimated to be 1:2.8 for February 2014.

"With February incentives hitting a three-year high and inventory levels at their peak since 2009, we expect elevated incentive spending to continue," said Larry Dominique, president of ALG and executive vice president of TrueCar. "March is going to be a 'must-win' month for dealers if they hope to have a successful 2014."

Forecasts for the top eight manufacturers for February 2014:

Unit Sales

Manufacturer

February 2014
Forecast

% Change vs. February
2013

% Change vs. January
2014

Fiat/Chrysler

147,000

5.7%

15.6%

Ford

182,000

-6.8%

18.6%

GM

211,000

-5.9%

23.0%

Honda

109,000

0.9%

19.0%

Hyundai/Kia

95,000

1.3%

17.3%

Nissan

113,000

13.4%

24.9%

Toyota

166,000

-0.2%

13.4%

Volkswagen Group

46,000

1.9%

25.4%

Industry

1,197,000

0.5%

18.5%

 

Market Share

Manufacturer

February 2014 Forecast

Feb-13

Jan-14

Fiat/Chrysler

12.3%

11.7%

12.6%

Ford

15.2%

16.4%

15.2%

GM

17.6%

18.8%

17.0%

Honda

9.1%

9.1%

9.1%

Hyundai/Kia

7.9%

7.9%

8.0%

Nissan

9.4%

8.4%

9.0%

Toyota

13.9%

14.0%

14.5%

Volkswagen Group

3.8%

3.8%

3.6%

 

Incentive Spending

Manufacturer

Feb. 2014 Incentives

% Change vs.

Feb. 2013

% Change vs.

Jan. 2014

Total Spending

Fiat/Chrysler

$3,012

-10.1%

3.0%

$    442,747,322

Ford

$3,305

15.6%

2.2%

$     601,580,035

GM

$3,204

-5.1%

1.4%

$     676,022,736

Honda

$2,043

45.9%

4.4%

$     222,708,357

Hyundai/Kia

$1,978

35.5%

2.0%

$     187,870,737

Nissan

$2,613

2.8%

3.5%

$    297,249,669

Toyota

$1,915

22.7%

3.2%

$    317,897,527

Volkswagen Group

$2,581

28.0%

4.6%

$     117,587,446

Industry

$2,633

5.1%

3.3%

$ 3,148,314,510