Study finds EV owners concerned over durability of their tires



(March 27, 2024) Electric vehicle owners are noticing vehicle tires wearing faster than those on gasoline-powered vehicles, according to the J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study. Findings from the study highlight EV owners having less satisfaction with the durability of their tires, expecting them to wear similar to gasoline-powered vehicle tires. However, EV tires naturally wear quicker because of greater vehicle weight and higher torque.

This gap in satisfaction creates an opportunity for tire manufacturers and automakers to ensure EV owners are properly educated, Ashley Edgar, senior director of benchmarking and alternative mobility at J.D. Power, said in a statement.

“The widening satisfaction gap between EVs and gas-powered vehicles highlight an opportunity for tire manufacturers and automakers to educate EV owners on the differences in performance,” Edgar said.

“Additionally, because of the inherit conflict of maximizing vehicle range and optimizing tire wear for EVs, tire manufacturers and automakers need to work together to overcome the challenge without completely sacrificing tire performance in other areas, especially as the EV market continues to increase.”

Study rankings

Michelin ranks highest in the luxury segment for a 21st consecutive year, with a score of 834. Goodyear (812) ranks second and Continental (811) ranks third. Michelin ranks highest in the passenger car segment with a score of 823. Goodyear (811) ranks second, followed by Kumho (799) ranks third. Michelin ranks highest in the performance sport segment with a score of 833.

Falken ranks highest in the truck/utility segment with a score of 818. BFGoodrich (812) ranks second and Hankook (804) ranks third.

The U.S. Original Equipment Tire Customer Satisfaction Study measures tire owner satisfaction in four areas (in order of importance): tire ride; tire wear; tire traction/handling; and tire appearance. The study includes four vehicle segments: luxury; passenger car; performance sport; and truck/utility. The study is based on responses from 31,414 owners of 2022 and 2023 model-year vehicles and was fielded from August through December 2023.