November new-vehicle selling rate bounces back, J.D. Power reports

(November 22, 2012) WESTLAKE VILLAGE, Calif. — The new-vehicle retail selling rate returned to a healthy level in November after being negatively impacted by Hurricane Sandy in October, according to a monthly sales forecast developed by J.D. Power and Associates' Power Information Network (PIN) and LMC Automotive.

November new-vehicle retail sales are projected to come in at 931,900 units, which represent a seasonally adjusted annualized rate (SAAR) of 12.9 million units. November is expected to reflect the highest retail selling rate since January 2008. Retail transactions are the most accurate measurement of true underlying consumer demand for new vehicles.

"Sales have strengthened each week in November, which bodes well for a strong finish to the month and the year," said John Humphrey, senior vice president of global automotive operations at J.D. Power and Associates. "We expect healthy sales in December, as the industry continues to recover from Sandy and leads into its year-end sales events."


Total light-vehicle sales in November are expected to increase 12 percent from November 2011, with volume at 1,113,500 units. Fleet sales are expected to hold steady below a 17 percent share of total sales, which is the same level as October but lower than the 18 percent share last November.

J.D. Power and LMC Automotive U.S. Sales and SAAR Comparisons

 

November 20121

October 2012

November 2011

New-Vehicle Retail Sales

931,900 units

(14% higher than November 2011)

910,505 units

818,609 units

Total Vehicle Sales

1,113,500 units

(12% higher than November 2011)

1,090,016 units

992,312 units

Retail SAAR

12.9 million units

11.5 million units

 11.7 million units

Total SAAR

15.0 million units

14.2 million units

13.6 million units

     1Figures cited for November 2012 are forecasted based on the first 15 selling days of the month.

LMC Automotive is maintaining the 2012 forecast for total light-vehicle sales in the United States at 14.4 million units and the forecast for retail sales at 11.7 million units. While the forecast still rounds to the same numbers as it did in October, the overall outlook is more favorable.

The U.S. sales forecast for 2013 remains stable at 15 million units for total light-vehicles and 12.2 million for retail sales, but represents a slower growth rate of 4 percent from 2012. There continues to be the possibility of accelerating the growth in 2013, as the current level of uncertainty is expected to be reduced in the first half of the year.

"The irrepressible need and willingness of consumers to replace aging vehicles is stronger than the effects of natural disasters and fiscal turmoil both here and abroad," said Jeff Schuster, senior vice president of forecasting at LMC Automotive. "A sustained recovery pace in auto sales is expected over the next six months, barring any fiscal cliff hangover, but the medium-term forecast is still dependent on more pronounced economic activity and growth."