New-car inventories expected to shrink next month
(April 14, 2011) SANTA MONICA, Calif. — With automakers announcing more pauses in new car production, Edmunds.com is offering a glimpse at what consumers and dealers can anticipate over the next several months before automakers return to full production, which is expected in the fall.
Edmunds.com reports that currently, dealer inventories are still ample for most models, but inventory will start to be noticeably limited next month and automakers will react by adjusting incentives on the models in short supply.
This phenomenon has already come into play for Los Angeles-area Toyota dealers, where the RAV4 is still available at 0% financing or with $500 cash back. Incentive programs for the Japanese-produced Highlander, however, have been dropped completely.
"There may be some good deals available to car buyers this summer but they might not necessarily be available on their first or second choice of vehicles," said Edmunds.com CEO Jeremy Anwyl. "It looks like it's going to be a bumpy ride on dealer lots through the next few months, so if you know you need a new vehicle this summer, Edmunds.com suggests buying right now."
Consumers who have a less immediate need for a new car may find a more stable environment waiting for them in the fall. Manufacturers are expected to regain lost ground in September and October by temporarily increasing production of their 2012 model year vehicles. Not only should these vehicles be in good supply, says, Edmunds.com, but consumers can expect generous incentives as manufacturers fight for market share.
Some car buyers may instinctively turn to used cars if a good new car deal is unavailable. But according to Edmunds.com, the True Market Value (TMV) prices of three-year-old used cars are already up virtually across the board, and have been for the last six months.
The average TMV price for a used Honda Accord, for example, has climbed 24 percent since September 2010. Other popular used car models with double-digit price increases in the last six months include the Hyundai Sonata (22%), the Honda Civic (13%) and the Nissan Sentra (12%).
Gas prices also have the potential to influence the market this summer, but if new data on the Toyota Prius from Edmunds.com is any indication, prices at the pump may not have nearly the impact that perceived supply shortages may have.
According to Edmunds.com, rising fuel prices resulted in a steady increase in shopping consideration for Toyota's flagship hybrid earlier this year. But since news reports speculated that U.S. inventory of the Japanese-made Prius would suffer following last month's earthquake, consideration for the vehicle on Edmunds.com has slid five percentage points even as gas prices continue to rise.
For more details on this phenomenon, please see Edmunds.com CEO Jeremy Anwyl's commentary.