(May 24, 2014) SANTA MONICA, Calif. — TrueCar has released its May 2014 sales and incentives forecast, which shows May sales are expected to be up more than five percent from May 2013.

The forecast shows the following:

    • New light vehicle sales in the U.S. (including fleet) are expected to reach 1,521,000 units, up 5.5 percent from May 2013 and up 9.5 percent from April 2014.

    • Seasonally Adjusted Annualized Rate ("SAAR") of 16.1 million new vehicle sales is up 6 percent from May 2013 and up 1.1 percent over April 2014.

    • Share of retail sales is expected to be up 0.6 percent compared to May 2013 and up 1 percent from April 2014.

    • Fleet and rental sales are expected to make up 17 percent of total industry sales in May 2014.

    • The industry average incentive spending per unit will be approximately $2,677 in May 2014, an increase of 0.7 percent from May 2013 and an increase of 3.5 percent from April 2014.

    • Used car sales are estimated to be 3,241,000. The ratio of new to used is estimated to be 1:2.1 for May 2014.

"The industry is back to the level we expected at the beginning of the year," said Larry Dominique, president of ALG and executive vice president of TrueCar.  "Chrysler, GM and Nissan are all benefiting from increased demand. They are showing higher sales and are able to pull back on incentive spending."