Honda, Toyota transaction prices remain high
(August 1, 2012) SANTA MONICA, Calif. — TrueCar.com estimated today that the average transaction price for light vehicles in the United States was $30,369 in July 2012, up $487 (1.6 percent) from July 2011 and down $139 (0.5 percent) from June 2012.
Honda's average July transaction price of $27,123 is up 2 percent from $26,603 in July 2011. Toyota's July transaction price of $28,074 represents a 3 percent increase from the July 2011 figure of $27,266.
"Even though automakers may give the impression that they are ramping up incentives spending, the very low cost of funds and historically high resale values are in fact enabling them to create a ton of noise with fewer actual dollars spent," said Jesse Toprak, Vice President of Market Intelligence for TrueCar.com.
"Manufacturers are increasingly moving away from cash incentives and pushing finance and lease programs, which — along with consumers continuing to buy highly-optioned out vehicles — is helping with sustained high level of transaction prices."
|
Manufacturer |
July 2012 Transaction Price |
June 2012 Transaction Price |
July 2011 Transaction Price |
Percent 2011 to July 2012 |
Percent Change June 2012 to July 2012 |
|
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$29,647 |
$29,590 |
$28,996 |
2.2% |
0.2% |
|
Ford (Ford, Lincoln) |
$32,089 |
$31,947 |
$31,784 |
1.0% |
0.4% |
|
GM (Buick, Cadillac, |
$32,554 |
$32,824 |
$32,462 |
0.3% |
-0.8% |
|
Honda (Acura, Honda) |
$27,123 |
$27,055 |
$26,603 |
2.0% |
0.2% |
|
Hyundai/Kia |
$22,340 |
$22,121 |
$20,881 |
7.0% |
1.0% |
|
Nissan (Nissan, Infiniti) |
$27,892 |
$28,283 |
$27,610 |
1.0% |
-1.4% |
|
Toyota (Lexus, Scion, |
$28,074 |
$27,910 |
$27,266 |
3.0% |
0.6% |
|
Volkswagen (Audi, |
$33,366 |
$33,368 |
$32,674 |
2.1% |
0.0% |
|
Industry |
$30,369 |
$30,508 |
$29,882 |
1.6% |
-0.5% |
|
Manufacturer |
July 2012 Incentives |
June 2012 Incentives |
July 2011 Incentives |
Percent |
Percent |
|
Chrysler (Chrysler, |
$3,132 |
$3,199 |
$3,326 |
-5.8% |
-2.1% |
|
Ford (Ford, Lincoln) |
$2,451 |
$2,516 |
$2,680 |
-8.6% |
-2.6% |
|
GM (Buick, Cadillac, |
$3,015 |
$3,240 |
$3,190 |
-5.5% |
-6.9% |
|
Honda (Acura, Honda) |
$2,346 |
$2,300 |
$2,079 |
12.8% |
2.0% |
|
Hyundai/Kia |
$1,181 |
$1,253 |
$1,277 |
-7.5% |
-5.7% |
|
Nissan (Nissan, Infiniti) |
$3,205 |
$3,060 |
$2,618 |
22.4% |
4.7% |
|
Toyota (Lexus, Scion, |
$1,824 |
$1,810 |
$2,353 |
-22.5% |
0.8% |
|
Volkswagen (Audi, |
$2,748 |
$2,888 |
$1,990 |
38.1% |
-4.9% |
|
Industry |
$2,480 |
$2,548 |
$2,575 |
-3.7% |
-2.7% |
|
Manufacturer |
July 2012 |
June 2012 |
July 2011 |
Percent |
Percent |
|
Chrysler (Chrysler, |
10.6% |
10.8% |
11.5% |
-0.9% |
-0.2% |
|
Ford (Ford, Lincoln) |
7.6% |
7.9% |
8.4% |
-0.8% |
-0.2% |
|
GM (Buick, Cadillac, |
9.3% |
9.9% |
9.8% |
-0.6% |
-0.6% |
|
Honda (Acura, Honda) |
8.6% |
8.5% |
7.8% |
0.8% |
0.1% |
|
Hyundai/Kia |
5.3% |
5.7% |
6.1% |
-0.8% |
-0.4% |
|
Nissan (Nissan, Infiniti) |
11.5% |
10.8% |
9.5% |
2.0% |
0.7% |
|
Toyota (Lexus, Scion, |
6.5% |
6.5% |
8.6% |
-2.1% |
0.0% |
|
Volkswagen (Audi, |
8.2% |
8.7% |
6.1% |
2.1% |
-0.4% |
|
Industry |
8.2% |
8.4% |
8.6% |
-0.5% |
-0.2% |
Email this Editorial
