HERNDON, Va. — If you weren’t aware that Subaru had been offering a dedicated battery electric (BEV) for most of the past two years, you’re not alone. The Subaru Solterra, sharing a platform with the equally anonymous Toyota bZ4Z, has received little attention from Subaru’s marketing execs, and even less attention — if that’s possible — from the buying public.

MIAMI — For a 10-year period that ended late last year, Chevrolet urged us to “Find New Roads” in its advertising. Maybe they changed it because with vehicles like the 2024 Chevrolet Colorado ZR2 Bison pickup you don’t need to bother finding any roads, let alone new ones, to get where you want to go.

HERNDON, Va. — To paraphrase singer Deniece Williams (briefly) and the Footloose soundtrack, LET’S HEAR IT FOR THE BOYS! Regardless of the auto industry’s recent efforts at gender diversity (and there are many), a tightly drawn 2+2 with a horizontally opposed four and manual trans could only have been executed by a small, brief outpouring of testosterone.

HERNDON, Va. — Even if your only automotive news comes from your daily newspaper, you’d know it’s a moment of upheaval for the auto industry. After so much attention given to the EV — and Mister Elon Musk — by the mass media, excitement around battery electrification seems to have cooled. To be sure, people are still buying electrified vehicles, but interest in all-electric has hit a plateau, while hybrids and plug-in hybrids are in greater demand.