By Jim Meachen and Ted Biederman
It’s an improbable story. Stuck in the mud, Buick looked like a sure candidate to be eliminated by a struggling General Motors a couple years back. Sales in 2009 had slumped to just over 100,000 units and the average age of Buick buyers had risen to nearly 70.
Those numbers should have spelled the end of the line for the venerable brand; but instead, Pontiac got the ax and Saturn was put on the trading block and eventually died when no suitable buyer stepped forward.