By Jim Meachen and Ted Biederman

Sales of Mitsubishi's Outlander were up 46 percent in 2015 compared to 2014. The success of Mitsubishi's largest vehicle in North America can be attributed to a considerably refreshed 2016 edition that encompasses more than 100 improvements including drivetrain, structural rigidity, ride quality, and interior noise abatement. Mitsubishi's goal was to make the Outlander, which had its last full remake in 2014, more competitive against the big guys in the segment such as Honda, Toyota, Ford and Hyundai.

By David Finkelstein
Special to MotorwayAmerica

When consumers shop for a replacement  vehicle, often  MPG numbers are high on the list of criteria and objectives. To that thought,  Mitsubishi Motors is featuring its entry level 2015 Mirage 5-door  hatchback as the most  fuel efficient “non-hybrid” gasoline powered vehicle  available  in America  today.

By Al Vinikour
MotorwayAmerica

Over the past few years a number of car companies have gone out of business and/or stopped marketing in North America. One of the favorite “sports” auto people engage in is to guess who is going to bail next. One name that comes up often is Mitsubishi. I can tell you first-hand that those expecting to find the car company left for dead are whistling “Dixie” in the wrong key. I recently tested the 2013 Mitsubishi Outlander Sport and was shown the “will to live” is alive and well.

By Jim Meachen and Ted Biederman

By Jim Meachen and Ted Biederman

The small crossover sport utility segment has grown like a weed in a vacant lot over the past decade. The segment is populated with attractive products differentiated by little of substance.

The more popular models get the ink, big advertising dollars, and word-of-mouth endorsements and tend to lead the pack year-after-year. The top choices throughout the past decade — based on sales — have been the Honda CR-V, Toyota RAV4, and Ford Escape. Second-tier players, include the Nissan Rogue, Hyundai Tucson, Subaru Forester, Volkswagen Tiguan and Jeep Liberty.

By Jim Meachen and Ted Biederman

By Jim Meachen and Ted Biederman

Mitsubishi has been building sport utility vehicles since the early ‘80s, years before they became the rage of the free world, so it’s not surprising that its all-new car-based mid-sized Endeavor is such a pleasant vehicle to drive and so easy on the eyes.

The Endeavor gives Mitsubishi a four-model SUV lineup.
 

By Jim Meachen and Ted Biederman

Mitsubishi’s extensive advertising of its new Eclipse sports coupe may be paying dividends. That’s good for Mitsubishi, because some say the Eclipse must be a success to save the troubled Japanese company in the U.S.

No matter how cloistered you might be, it’s hard to avoid both print and television ads proclaiming the virtues of the new sports car.

Most people, particularly young people, have some knowledge of the newest Eclipse.