Lincoln Navigator Reserve strives to earn its six-figure window sticker

By Casey Williams

(November 26, 2023) I’m going to do something I’ve never done before — give you the price tag right up front:  $107,390.  That’s for a regular length 2023 Lincoln Navigator with the Reserve package.  That’s pretty heady pricing against the Cadillac Escalade, Mercedes-Benz GLS, Jeep Grand Wagoneer, and Lexus LX, but is it worth it?  Let’s find out.

Lincoln Nautilus — Comfortable, quiet, stylish

By Jim Meachen and Ted Biederman

(May 30, 2021) Lincoln has no sedans or coupes left in its lineup. Its last three sedans — Continental, MKZ and MKZ Hybrid — were terminated following the 2020 model year. This would have been hard to believe just a few years ago, but the Lincoln Motor Company is now comprised of just four vehicles — all SUVs.

Lincoln Corsair — Solid luxury crossover

By Jim Meachen and Ted Biederman

(June 28, 2020) Lincoln begin developing its new luxury image several years ago with an all-new Continental sedan. The Navigator large SUV was the next vehicle to get a total makeover, and now Lincoln has completed a new three-crossover lineup as it re-invents itself into a 21st Century luxury car-company after losing much of its luster during the reign of the crazy "MK" name game. The new crossover lineup consists of the mid-sized Nautilus and full-sized Aviator — and now the compact 2020 Corsair.

2020 Lincoln Corsair

INDIANAPOLIS — Call it the Matthew McConaughey affect, or just a deep reflection on the brand’s rich heritage, but Lincoln is having a moment.  As it featured the actor in commercials, it threw off the “MK-Whatever” naming silliness and focused on delivering lush American luxury, imagined for the next decade.  What began with the Continental has migrated to the Navigator, mid-size Nautilus, and full-size Aviator crossovers.  It flows here to the compact 2020 Corsair, which replaces the MKC.

Lincoln Aviator — First-class luxury

By Jim Meachen and Ted Biederman

Lincoln began remaking its lineup several years ago with the remarkable Continental sedan. Then came the big three-row Navigator SUV continuing the transformation with an award-winning vehicle worthy of its luxury designation. Next up are the company's three crossover sport utilities with new names and new luxury personas. Thankfully the confusing MK designation is gone. Now we have — in the order of size — the Corsair, Nautilus, and three-row Aviator.

2020 Lincoln Aviator

PHOENIX — The Lincoln Aviator is an all-new three-row luxury SUV that positions itself between the larger Navigator and the smaller Nautilus. The Aviator name was previously used from 2002 to 2005, when it was essentially a Ford Explorer gussied up to look like a Lincoln Navigator. Buyers saw through what Lincoln was attempting and the vehicle never caught on.

Lincoln Nautilus — Improving on the MKX

By Jim Meachen and Ted Biederman

Lincoln has decided to scrap its decade-old decision to slap letters on most of its vehicles, which has been confusing since the day we heard the short-lived mid-sized Zephyr sedan was going to become the MKZ. Fortunately, the former mid-sized MKX crossover has been redesigned for 2019 and becomes the Nautilus.

Lincoln Navigator — New SUV luxury

By Jim Meachen and Ted Biederman

It's been 10 years since Lincoln built an all-new Navigator so the 2018 model was long overdue. And it has been an instant hit. The new iteration puts Lincoln back in the game with such stalwart full-sized SUV players as BMW, Audi, Mercedes-Benz, Cadillac and Lexus. And it has definitely leveled the playing field when it comes to body-on-frame SUVs.

Lincoln Continental — A new take on American luxury

By Jim Meachen and Ted Biederman

Continental is a storied name in Lincoln history. It conjures up thoughts of Edsel Ford's first long-hood short deck creation in 1939, the huge and elegant Mark II coupes of the mid-50s, and the intoxicating four-door hardtops and convertibles with their suicide doors of the early '60s.

2017 Lincoln Continental

INDIANAPOLIS — The Lincoln Continental is not just any car — it’s Edsel Ford’s car.  It’s also President Kennedy’s, Elvis Presley’s, James Brown’s, Frank Lloyd Wright’s, and if Lincoln’s ads are to be believed, Matthew McConaughey’s car.  It’s appeared in movies as diverse as Whatever Happened to Baby Jane, American Hustle, The Jazz Singer, The Incredible Burt Wonderstone, The Avengers, and The Normal Heart.  It’s not a car; it’s an icon indivisible from the automaker that builds it.