November 2021

One woman's 40th birthday becomes a tie-dye Beetle dream come true



(November 27, 2021) Since the age of 16, Virginia native and tie-dye enthusiast Tasha Lacks had her heart set on one day becoming the owner of a Volkswagen vehicle, a brand of cars that made her eyes twinkle as she played “punch dub” from the backseat of her parents’ car in the 80s. Her dreams finally came true in 2021 when her husband, Jessie, gifted her with a one-of-a-kind present for her 40th birthday: a tie-dye, flower themed Volkswagen Beetle.

Brembo presents its latest innovations in world of motorcycles



(November 26, 2021) DETROIT —  On the occasion of EICMA  (International Motorcycle and Accessories Exhibition), Brembo presents its latest innovations for the world of motorcycles, also adopting a strategy aimed at reducing the environmental impact of friction materials dedicated to two wheels. Brembo announces that thanks to its close collaboration with SBS Friction, it will replace the entire range of Aftermarket brake pads by 2024.
 

Mullin Automotive Museum named Museum/Collection of the Year



(November 26, 2021) OXNARD,  Calif. — The Mullin Automotive Museum has announced that it is the recipient of the 2021 Historic Motoring Awards title of Museum/Collection of the Year, which was announced during the awards ceremony that took place in London, England on Nov. 18. This is the museum’s first win. It is the second Historic Motoring Award for Mullin founder and CEO, Peter W. Mullin, who won the Personal Achievement Award in 2016.

Kids fill the holidays with magic in Lexus ‘December to Remember’ campaign



(November 26, 2021) PLANO, Texas  — Every year, kids of all ages look forward to a magical holiday season. The iconic Lexus “December to Remember” marketing campaign returns this week with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody and joyful moments.

The end is near for muscle car fans as Dodge Hellcat faces final days



By Automotive News


(November 25, 2021) The Hellcat era at Dodge is coming to a screeching end. Dodge CEO Tim Kuniskis told Motor Authority that the supercharged models are in their last days. Redesigned versions of the Charger and Challenger muscle cars are expected to move to Stellantis' electrified STLA Large platform, which is capable of up to 500 miles of range.

BMW M prepares for 50th anniversary celebration in 2022



(November 25, 2021) WOODCLIFF LAKE, N.J.  — 2022 marks the 50th anniversary of the founding of BMW M GmbH. To help celebrate half-a-century of performance and racing cars from the iconic brand, U.S. customers who opt for a BMW M high-performance automobile (M3, M4, X3 M, etc.) with a production date from March 2022 will have their vehicle's front, rear and wheel hubs adorned with emblems inspired by the classic "BMW Motorsport" logo.

Volvo Cars Tech Fund invests in optical and imaging technology firm



(November 24, 2021) Volvo Cars has invested in the optical and imaging technology start-up Spectralics through the Volvo Cars Tech Fund, the company’s venture capital investment arm. The investment gives Volvo Cars access to promising technology at an early stage of development that could contribute to making cars safer and revolutionize in-car user experience.