March 2021

Acura chronicles the road leading to the all-new 2022 MDX



(March 30, 2021) Acura has introduced “Origin Story,” a new video highlighting Acura’s performance heritage as inspiration to the development of the all-new Acura flagship, the 2022 MDX 3-row SUV. “Origin Story” is debuting across the brand’s social channels as the next phase of Acura’s 2022 MDX launch campaign and as Acura marks its 35th anniversary.

Volkswagen begins advertising campaign for its new ID.4 EV



(March 30, 2021) HERNDON, Va.  — To celebrate the launch of the all-new ID.4  Volkswagen has debuted the first in a series of short films aimed at catalyzing the mass adoption of electric vehicles. Under the recurring message of “Before it can change the world, it has to change yours,” the spots speak to the versatility of the ID.4 and how EV adoption can change so much, starting at the individual level.

Barrett-Jackson helps raise more than $5.8 million for charity



(March 29, 2021) SCOTTSDALE, Ariz. — Barrett-Jackson raised more than $5.8 million for charity at the just-concluded 2021 Scottsdale Auction through the sale of a record number of VIN 001 and first production vehicles offered at auction. In total, nine vehicles were sold to benefit charity, which was headlined by the sale of the 2022 GMC HUMMER EV Edition 1 VIN 001, which raised $2.5 million benefiting Stephen Siller Tunnel to Towers Foundation.

Last McLaren 620R for American customers arrives at dealers



(March 29, 2021) McLaren is bidding farewell to its Sports Series range designation for new cars with the arrival of the last 620R models in North American retailers. The final example of the limited-volume, racetrack-honed coupe was built at McLaren’s Woking, UK, headquarters in December, bringing Sports Series production to an end after five years. The Sports Series debuted in 2015 with the 570S, and also included the 540C, 570S Spider, 570GT, 600LT coupe, 600LT Spider and 620R. Over 8,500 cars were sold globally.

Ford donates more than $100,000 of leather hides to Detroit small businesses



(March 29, 2021) DEARBORN, Mich. — Detroiters will soon be able to buy premium leather goods created from high-end Ford vehicle interiors like the Ford F-150 King Ranch and the Lincoln Navigator _ and their purchases will help those in need. It’s all because of a major clean out at the Ford product development center, which is being razed to pave the way for Ford’s campus of the future.

All-electric Taycan joins Porsche Drive subscription and rental program



(March 29, 2021) ATLANTA — The Taycan, the first purely electric sports car from Porsche,  joins the Porsche Drive Subscription and Rental program – allowing it to be experienced for a day, a week, or a month, with a maximum of flexibility. Porsche Drive offers up to seven models for as short as a month-by-month subscription or a few hours rental, all at the tap of an app. 



First production Cadillac V-Series Blackwings raise $430,000 for charity



(March 27, 2021) SCOTTSDALE, Ariz. — Sale of the first retail production CT4-V Blackwing and CT5-V Blackwing manual transmission models at the Barrett-Jackson Scottsdale Auction raised $430,000 for Black Ambition, a PolicyLink nonprofit initiative launched by Pharrell Williams to help bridge the racial wealth and equity gap.

Jeep creates Jeep 4xe charging network at trailheads in U.S.



(March 27, 2021) MOAB, Utah — Unveiled Friday as part of this year’s Easter Jeep Safari, the Jeep brand is taking electrified propulsion beyond the paved road with the innovative 2021 Jeep Wrangler 4xe plug-in hybrid. Partnering with Electrify America to create the Jeep 4xe Charging Network, Jeep-branded EV charging stations will be installed at or near the trailheads of Jeep Badge of Honor off-road trails over the next year, allowing owners to take full-advantage of their electrified Jeep SUV.

New 2022 BMW Alpina B8 Gran Coupé is powerful and comfortable



(March 26, 2021) BUCHLOE, Germany —  Following the success of the BMW Alpina B7 Sedan and XB7 Sports Activity Vehicle, Alpina is expanding its offering in the premium segment with the new BMW Alpina B8 Gran Coupé. It combines the highest levels of performance, dynamics and comfort in a bold and beautiful design. The new Alpina B8 Gran Coupé is truly an exclusive automobile that appeals to all your senses.