October 2020

Nissan revamps U.S. commercial vehicle business

(October 13, 2020) NASHVILLE, Tenn. — Nissan is helping to move customer businesses forward by revamping its commercial vehicle offerings in the U.S. The new Nissan Business Advantage provides a one-stop shopping solution for companies of all sizes with the full lineup of Nissan vehicles now available in its commercial program.

Subaru reveals wildest WRX STI ever — Travis Pastrana's Gymkhana STI

(October 13, 2020) Subaru of America has revealed the most outrageous WRX STI ever, a custom-built tire destroyer set to star in the next installment of Hoonigan’s Gymkhana video series with Subaru Motorsports USA driver Travis Pastrana at the wheel. Drawing on Subaru’s championship-winning rally and rallycross experience, this one-off STI throws out the rule book with the sole objective of taking Gymkhana to the next level.



Honda Accord gets refreshed styling, updated hybrid variant for 2021

(October 13, 2020 ) TORRANCE, Calif.  — Honda is raising the Accord's game for the 2021 model year with a refresh that includes updates to styling, technology, drivability and safety features. In addition, unique upgrades were made to performance and design for the ultra-efficient and refined Accord Hybrid. On-sale at Honda dealerships beginning Oct. 13, the 2021 Accord will carry a base price starting at $25,765 including destination charge. The 2021 Accord Hybrid will be available at a starting price of $27,265.

Mini USA expands driving experience adding two locations

(October 12, 2020) WOODCLIFF LAKE, N.J. — After launching a successful driving school program at the BMW Performance Center West at The Thermal Club in Palm Springs, Calif., MINI USA is expanding the MINI Driving Experience to two new locations on the East Coast — the BMW Performance Center East at Plant Spartanburg in South Carolina and Monticello Motor Club in Monticello, N.Y.
 


Buick and Hello Sunshine partner for storytelling

(October 12, 2020) DETROIT — Buick and Hello Sunshine have announced a first-of-its-kind brand partnership that integrates Reese Witherspoon’s popular book club, “Reese’s Book Club,” into Buick’s infotainment experience, allowing drivers to select from a specially curated collection of podcasts and audiobooks.

Reese’s Book Club is integrated through an in-vehicle touchscreen app, which seamlessly provides Buick drivers with access to a selection of audiobooks and podcasts chosen for Reese’s Book Club. This built-in app is now live in the Buick Encore GX with compatible hardware, with most other newer Buick models getting the app in early 2021.

Honda gets rugged in new brand campaign

(October 12, 2020) TORRANCE, Calif. — Honda highlights the capabilities of its SUV and truck lineup in a new brand marketing campaign. The opening spot in the campaign touts the highly-versatile 2021 Passport and Pilot SUVs, including the Pilot Special Edition, demonstrating their capability on- and off-road, with a glimpse of the redesigned 2021 Honda Ridgeline pickup. The first commercial in the new brand campaign also debuts actor and WWE superstar, John Cena, as the new voice of the Honda brand.

Lamborghini celebrates 50th anniversary of the Urraco

(October 11, 2020) SANT' AGATA BOLOGNESE, Italy — This year marks the 50th anniversary of the Lamborghini Urraco, unveiled at the Turin Motor Show in late October 1970. The model immediately stood out for having introduced technical solutions that were innovative for the time, thanks to the contribution of engineer Paolo Stanzani, the technical father of the Urraco and Lamborghini’s chief technical officer at the time. The styling of the project was entrusted to renowned designer Marcello Gandini, who in that period was principal designer for Carrozzeria Bertone.

Custom trucks and SUVs assembled for Barrett-Jackson Fall Auction

(October 10, 2020) SCOTTSDALE, Ariz. — Barrett-Jackson is hauling in an extreme docket of Resto-Mod and custom trucks and SUVS, all selling at No Reserve, during the 2020 Fall Auction at WestWorld of Scottsdale, Oct. 22 -24. Among those crossing the block is a modern warrior, a 4-wheel-drive 2020 Jeep Gladiator Launch Edition Rubicon powered by an 850-horsepower Demon Challenger engine with only 10 actual miles. For classic Resto-Mod enthusiasts, Barrett-Jackson is also offering a 1967 Chevrolet C10, which features a custom chassis, leather interior and remote hidden tailgate.

When it comes to windshield wipers — don't play it again, Sam

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DRIVER'S SIDE DIATRIBE
By Al Vinikour      

I’ve always been fascinated by windshield wipers. I can’t imagine being without them. I would firmly bet the life of any of you that more people use windshield wipers than they do turn signals.