(August 4, 2020) PLANO, Texas — Lexus has unveiled a new marketing campaign to launch its first convertible in almost five years: the 2021 LC 500 Convertible. And the timing couldn't be better. This convertible is perhaps the perfect expression of the emotional desire of the times, and the new campaign from the luxury automaker leans in to that need to get out and soak in the freedom and daylight.