March 2018

A mid-sized VW pickup for the U.S.? — Volkswagen unveils concept in N.Y.

(March 29, 2018) NEW YORK — The Volkswagen Atlas Tanoak pickup truck concept makes its world debut Wednesday at the New York International Auto Show. Named after a species of tree that is native to the U.S, Pacific Coast (and grows up to 135 feet tall), the Atlas Tanoak is the first pickup based on Volkswagen’s MQB or modular transverse matrix architecture.

Genesis premiers 2019 G70 at New York auto show

(March 29, 2018) NEW YORK — Genesis officially introduced the 2019 G70 luxury performance sedan to the U.S. market at the New York International Auto Show this week. G70 is the brand’s opening salvo in the highly competitive entry-level compact luxury segment, designed and engineered to offer driver-focused performance, refined luxury, advanced technology, and a world-class ownership experience.

2018 Honda Clarity Plug-In — Don’t judge this 'book' by its cover

By Jim Prueter
MotorwayAmerica.com

(March 28, 2018) Honda has introduced an entirely new model line of vehicles called Clarity. It encompasses different fuel powertrains including a hydrogen-powered electric car, a fully electric vehicle, and a plug-in hybrid.  For now, the hydrogen-powered electric car is only available in California, and only as a leased vehicle. The all-electric model is only available in California and Oregon, while the plug-in is for sale nationwide.

Mullin Museum presents 'The Art and Times of the French Coachbuilders'

(March 28, 2018) OXNARD, Calif. — The Mullin Automotive Museum has revealed that the “crown jewels” of its collection will return to the museum as part of its upcoming exhibit, which will debut to the public on Saturday, April 14. Entitled “L’époque des Carrossiers: The Art and Times of the French Coachbuilders,” this new display will showcase the finest and most renowned sculpture, artifacts and vehicles from the Mullin Museum’s permanent collection, each representing the skill and unparalleled craftsmanship of the most esteemed French master coachbuilders.

Jaguar Land Rover celebrates opening of new U.S. headquarters

(March 28, 2018) MAHWAH, N.J. — Jaguar Land Rover North America has announced the official opening of its new state-of-the-art North American Headquarters in Mahwah, N.J. Ahead of the 2018 New York International Auto Show, the opening was celebrated by three days of events, engaging employees, VIP guests, customers, retailers, students and local government officials.

“The opening of our all new headquarters in New Jersey ushers in a new era for Jaguar Land Rover in North America in which we will have growing sales, expanded model lineups, and breakthrough technology,” said Joe Eberhardt, president & CEO, Jaguar Land Rover North America.

Toyota introduces next-generation RAV4 in New York

(March 28, 2018) NEW YORK — All the stops have been pulled for the world debut of the all-new 2019 Toyota RAV4. The vehicle that created the small sport utility vehicle (SUV) segment makes its fifth-generation debut at the New York International Auto Show.
 
Over the years, Toyota has listened to owners and dealers and it has paid off. Over the last five years, RAV4 volume has doubled, which speaks profoundly to the segment’s attractiveness and growth, and ultimately, RAV4’s popularity. RAV4 currently ranks as the number-one-selling vehicle in the Toyota lineup, as well as the best-selling non-pickup-truck in the country.

Cadillac introduces all-new compact SUV — XT4

(March 28, 2018) NEW YORK — At Cadillac House in Manhattan, Cadillac unveiled the first-ever XT4, an all-new compact SUV tailored for the next generation of luxury customers. Developed on an exclusive compact SUV architecture, Cadillac’s entry in the industry’s fastest-growing luxury segment delivers expressive design, confident performance, spacious accommodations and new technologies.

Refinement, off-road capability meet in GMC's 2019 Sierra AT4

(March 28, 2018) NEW YORK — GMC has introduced the all-new 2019 Sierra AT4 — a truck that delivers a unique formula of authentic off-road capability and innovative technology paired with premium refinement and a bold appearance expected from GMC.

“The 2019 Sierra AT4 is designed for the customer who wants an elevated presence on the road and the capability to venture off life’s beaten path,” said Duncan Aldred, vice president of Global GMC. “It’s also the beginning for the AT4 brand, which will be seen on every vehicle in our lineup in the next two years.”

2018 Toyota C-HR targets younger buyers with unique styling



By Peter Hubbard


MotorwayAmerica.com

(March 27, 2018) In  2003-04, Toyota spent untold millions launching a new entry-level brand called Scion, specifically targeting young “hipster” Gen Y and Millennial customers with what they saw as edgy compacts and crossovers designed to lure them into Scion showrooms and turn them into loyal, lifelong Toyota/Lexus car buyers. So in an effort to appear “with it” and equally hip, Toyota used rather unconventional (for an automaker) guerrilla and viral Internet marketing campaign tactics.

Redesigned Elantra GT attractive, affordable, fuel efficient

By Jim Prueter
MotorwayAmerica.com

(March 27, 2018) When it comes to Hyundai, few, if any, associate it with the word “sporty.” With the introduction this year of the new compact Hyundai Elantra GT, that could change. We think it will appeal to those seeking a hatchback with extra style and flair that is more fun to drive.