February 2017

Melissa McCarthy and Kia Niro embark on a 'Hero's Journey' in Kia ad

(February 2, 2017) IRVINE, Calif. — A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ Super Bowl ad for the all-new 2017 Niro crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy — who is only “trying to help”— braving the open ocean, climbing high up into the treetops, and traveling in the Niro, the most fuel efficient crossover in America.

Ford Commercial Vehicle Center program aids fleet, commercial customers

(February 2, 2017) DEARBORN, Mich. — Ford, the commercial vehicle leader for 31 straight years, has introduced its Commercial Vehicle Center program to provide fleet and commercial customers nationwide with outstanding sales, service and financing at the dealership level.

The network includes more than 650 Ford dealers committed to offering commercial customers the vehicles, financing options and service support their businesses need. The Commercial Vehicle Center program replaces the groundbreaking Ford Business Preferred Network of commercial dealers.

Dodge Challenger GT: Four-season muscle car

By Dale Jewett
FCA Blog

(February 2, 2017) Traditionally, muscle c
ars go into hibernation with the first signs of winter. The new 2017 Dodge Challenger GT launches a new tradition — a four-season modern muscle coupe. The Challenger GT, now rolling into dealer showrooms, adopts the high-performance all-wheel-drive powertrain from the Dodge Charger AWD model.

GM sales down in January, but company maintains positive outlook

(February 1, 2017) DETROIT — General Motors overall sales were down 3.8 percent in January year-over-year, and down 4.9 percent to 155,010 units for retail sales. But GM says it maintains a positive outlook in part because transaction prices set a new January record.

“In early January, we focused on profitability while key competitors sold down their large stocks of deeply discounted, old-model-year pickups,” said Kurt McNeil, U.S. vice president of Sales Operations.

Ford brings 'Go Further' to life with FordHub and Super Bowl ad

(February 1, 2017) NEW YORK — Ford is expanding its efforts to connect with consumers – some who never have done business with the company before – through the opening of its first-ever FordHub interactive brand experience studio in New York City and a new ad for Super Bowl LI.

FordHub, located in one of New York’s busiest transportation centers — Westfield World Trade Center — is an interactive space designed to show the public how Ford’s expansion to an auto and a mobility company is helping change the way the world moves.

Honda 'Upgrade' offers Tasty treats during Super Bowl

(February 1, 2017) TORRANCE, Calif. — Honda is teaming up with Tasty, BuzzFeed's global food network, and Amazon to offer fans "The Upgrade," an opportunity to kick their big game experience up a notch, presented by the all-new 2017 Honda CR-V. "The Upgrade Presented by Honda" features big game-inspired recipes developed in partnership with Tasty, offering new and exclusive recipes that are upgraded with a unique twist.

2017 Kia Forte — Expect to be impressed

(February 1, 2017) When it comes to shopping for compact sedans, most buyers immediately think about small-car stalwarts like the Honda Civic and Toyota Corolla, with good reason. They have an excellent reputation for quality construction, reliability, and bang for the buck – and those manufacturers spend a lot of money on advertising.

But after stepping up their game following best-ever sales in 2016, Kia is poised for even more success with its refreshed family of Forte offerings for 2017.