October 2016

McLaren launches its first ice driving experience

(October 15, 2016) Pure McLaren has announced its inaugural ice driving experience, taking place in January. Set against the backdrop of northern Finland, 200 miles into the Arctic Circle, Pure McLaren Arctic Experience will be the only ice driving program in the world to offer the thrill of the multi-award winning McLaren Sports Series.

All-new BMW 5 Series will be available early next year

(October 14, 2016) WOODCLIFF LAKE, N.J. — The formula for success continues with the 7th generation of the very successful premium sedan, the all-new BMW 5 Series.  Over 7.6 million BMW 5 Series have been sold worldwide since 1972, and since 1975 over 1 million units in the U.S. alone. The 2017 BMW 5 Series has been entirely newly developed allowing for a significant weight loss of up to 137 pounds with the use of magnesium, aluminum and high-strength steel.

Hyundai's Before Service Experience Tour coming to assembly plant

(October 15, 2016) MONTGOMERY, Ala. — Car owners in Montgomery will have the opportunity to participate in the Hyundai Before Service Experience Tour on Oct. 19 at the company's assembly plant there for the second year in a row. At this tour stop, participants will have the opportunity to get their vehicle inspected for free regardless of make or age.

Kia's Red Cube surprises Canadians on cross-country tour

(October 14, 2016) MISSISSAUGA, ONT, — A larger-than-life, pop-up installation which has travelled to Vancouver and Montreal will land at its last stop in Yonge-Dundas Square, Toronto on Oct. 15 and 16.

The 30-by-30 foot Red Cube made of four, 10-foot LED screens is an interactive, branded art experience designed to engage and surprise visitors. The Red Cube activation was commissioned by Kia Canada Inc., and created by Innocean Worldwide Canada, Kia Canada's agency of record, to celebrate Kia's award-winning design and quality.

Mitsubishi Outlander plug-in hybrid reaches 25,000 sales in UK

(October 14, 2016) CIRENCESTER, UK — Sales of the Mitsubishi Outlander plug-in hybrid vehicle (PHEV) have topped the 25,000 mark in the UK, accounting for approximately half of the total number of plug-in hybrids registered in the UK since the very first of such vehicles were registered in 2010.

Jeep celebrates 75th anniversary with pop-up dealership accessible by 4X4

(October 14, 2016) ROBIN HOOD'S BAY, North Yorkshire, England — Jeep has once again displayed its unrivaled off-road heritage by creating the world’s first pop-up showroom, accessible only by 4x4, to mark its 75th anniversary. The "dealership" opened for three days at Robin Hood’s Bay, in North Yorkshire, installed on the edge of the famous cliffs, looking out over the North Sea.

Fifth-generation Honda CR-V compact crossover gets turbocharged engine

(October 13, 2016) DETROIT — Honda has pulled the wraps off an all-new, fifth-generation CR-V, America's best-selling SUV over the past 20 years. The completely redesigned and reengineered 2017 CR-V, going on sale this winter, boasts new styling, a more premium interior, the model's first-ever turbocharged engine and a host of new features and technologies aimed at maintaining CR-V's status as the outright benchmark in the highly popular compact SUV segment.