April 2010

Subaru event sets a Guinness world record

(July 2009) It looked like a giant rolling Subaru used car lot July 11 in the Village of Itasca, Ill.

Subaru of America's Great Lakes Region organized a parade that drew 339 cars setting a Guiness World Record for the "Longest Parade of Subaru Cars."

Honda to begin production of CR-Z for Japanese market

(July 2009) We can only hope the space-age looking Honda CR-Z two-seat hybrid sports coupe will make it to the United States. Honda isn't saying at this point.

Giant Audi TT statue finds permanent home in Ingolstadt, Germany

(July 2009) INGOLSTADT, Germany — Visitors to this German city will be amazed at a new landmark that was unveiled on July 13.  Marking Audi’s 100th anniversary, a giant Audi TT was unveiled in the grassy area within the Audi roundabout by Dr. Werner Widuckel (left above), a board member at Audi, and Ingolstadt Mayor Dr. Alfred Lehmann.

Dodge Viper SRT10 will live on

(July 2010) Chrysler announced today that production will continue for the legendary Dodge Viper SRT10. Originally slated to cease production in December 2009, the Chrysler Group Connor Avenue Assembly Plant — the exclusive home of Dodge Viper production since 1995 — will continue to build the V-10 powered sports car.

Formula One loses BMW

(July 2009) Last December Honda made a strategic move to leave the famed Formula One race series;considering the economy and the need to redirect dollars (yen) to vehicle development to meet exacting new rules regarding mileage and CO2 in both the U.S, and European markets respectively.

Suzuki introduces new mid-sized sedan, the Kizashi

(July 2009) Suzuki is betting that an all-new mid-sized sedan, called Kizashi (pronounced “Kee-Zah-Shee”), will revitalize its sagging American lineup. In Japanese the name means "great things coming."

Learning to love iDrive over 2,500 miles


By Jim Meachen and Ted Biederman

We wrote in the spring of 2002 that the all-new iDrive system in the 2002 BMW 7-Series was a “Sherlock Holmes mystery” decipherable by only the most computer-savvy people.

And we opined that the typical over-50 customer was probably too technology-challenged and would be forced into hours of reading the manual to access the many available features on the new car.