(August 27, 2014) Volvo Cars has  unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, seven-seat luxury SUV with world leading safety features, advanced powertrain technologies, an unrivaled combination of power and fuel efficiency and a superlative interior finish.

Three years in the making and part of an $11 billion investment program, the all-new XC90 marks the beginning of a new chapter in Volvo’s history, capturing its future design direction, incorporating its own range of new technologies and utilizing its new Scalable Product Architecture (SPA) technology.

“This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, president and CEO of Volvo Car Group.



Symbolizing this historic day in Volvo’s 87 year history, the new XC90 will be the first of its cars to carry the company’s new more prominent iron mark logo, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped “Thor’s Hammer” LED daytime running lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars.

The XC90’s larger hood with its new topography, the beltline and the sharpened shoulders connecting with the tattoo-like, new rear lights are other important design signatures that will be mirrored across the range.

To add more visual muscle from the sides, the XC90 comes with a range of wheel sizes up to 22 inches.

“The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish lifestyle: the generous space, the celebration of light and the focus on wellbeing,” said Thomas Ingenlath, senior vice president Design of Volvo Car Group.

The XC90 is firm evidence of the “designed by Volvo for Volvo and its customers” strategy. Its outstanding combination of luxury, space, versatility, efficiency and safety will bring the luxury SUV segment into a new dimension, just as the original XC90 achieved in 2002.

The all-new XC90 offers 316 horsepower from a 2-liter turbocharged and supercharged four-cylinder engine.

The top of the range XC90 Twin Engine plug-in hybrid, which combines a two-liter, four-cylinder supercharged and turbocharged gas engine with an electric motor, offers an unrivaled combination of power and clean operation: around 400 horsepower. This will be the world’s first 7-seat plug-in hybrid.

The all-new XC90 offers the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. It includes two world first safety technologies: a run-off road protection package and auto brake at intersection capability.

In a run-off road scenario, the all-new Volvo XC90 detects what is happening and the front safety belts are tightened to keep the occupants in position. To help prevent spine injuries, energy-absorbing functionality between the seat and seat frame cushions the vertical forces that can arise when the car encounters a hard landing in the terrain.

The XC90 is the first car in the world with technology that features automatic braking if the Volvo driver starts to turn in front of an oncoming car that is going quicker than expected. This is a common scenario at busy city crossings as well as on highways, where the speed limits are higher.

City Safety becomes the umbrella name for all of Volvo Cars’ auto brake functions, which are standard equipment in the all-new XC90. It now covers vehicles, cyclists and pedestrians in front of the car, day and night.

“The new technologies will take us a significant step closer to our vision that no one will be killed or seriously injured in a new Volvo car by 2020,” said Dr Mertens. “Our starting point on safety is the same today as it was when the company was created almost 90 years ago: real-life situations. We study data. We crunch numbers. We innovate. The result is one of the safest cars ever made.”

Three focus areas will help Volvo Cars to reach Vision 2020: safety, connectivity and autonomous drive.

“With the XC90, we take the first step towards self-driving cars. A new function that automatically follows the vehicle ahead in stop-and-go traffic will provide a radically simplified, semi-autonomous driving experience,” said Lex Kerssemakers, senior vice president, Product Strategy and Vehicle Line Management of Volvo Car Group.

Full details on the pricing will be announced at a later date, but a well-equipped XC90 T6 AWD will have a starting price of $48,900. The XC90 T6 AWD will come standard with such luxurious features as Navigation, 19” wheels, a power laminated panoramic sunroof, state-of-the-art car connectivity and is expected to deliver best-in-class power and fuel efficiency.