(January 26, 2021) MAHWAH, N.J. — Volvo Car USA is bringing back the popular Volvo Safety Sunday campaign, encouraging fans to root for safety during football’s biggest game — the Super Bowl — and a chance to win their dream car. As part of this year’s Volvo Safety Sunday: A Million More, the Swedish luxury carmaker is doubling down on safety by pledging to give away up to $2 million worth of cars should a safety be scored during the game on Feb. 7.

Last year, Volvo put $1 million worth of cars on the line to celebrate the more than one million lives saved by the three-point safety belt, a Volvo invention. Now Volvo has set a goal to save “a million more” with current and future safety innovations designed to address the remaining challenges in vehicle safety: speed, intoxication and distraction.

In 2020 Volvo sent a strong signal about the dangers of speeding by limiting the top speed of its new cars. Now Volvo is looking at how smart speed control and geofencing technology could automatically limit vehicle speeds near schools and hospitals in the future. Additionally, the new Care Key allows owners to put a speed cap on their car when lending it to a younger family member or less experienced driver to ensure a safer ride.

For a chance to win, contestants can visit VolvoSafetySunday.com up to Feb. 7 to design, in any trim and color available in the U.S., what could become their own unique 2021 Volvo. Entrants can build their car in the Volvo vehicle configurator or take a short quiz that will recommend a model based on their lifestyle. Once configured, users must click “Try to win this Volvo” on the summary page to enter.

After that, watch for a safety on game day. If a safety occurs, Volvo will award $2 million in cars to randomly selected qualified entrants, a million more dollars’ worth of cars than Volvo offered last year. Full rules, terms and conditions can be found at VolvoSafetySunday.com.  

A safety is a relatively rare and unpredictable scoring play in football that occurs when an offensive team is tackled, loses or fumbles the ball, or commits a penalty in their own end zone. The play's result is two points to the defensive team, which receives possession of the ball via a free kick. 

Safety remains the core focus for Volvo Cars. Volvo invented the three-point safety belt in 1959 and opened its patent to all automakers in the name of safety. It remains the single most important and influential safety innovation in today’s passenger vehicles and is credited with saving more than one million lives around the world.