Volvo is banking on Chinese-built S60 Inscription to be a hit in U.S.

(January 14, 2015) DETROIT — Volvo Cars is stepping up to the plate yet again when it comes to delivering a luxury car experience with the launch of the S60 Inscription. Tailored to meet the discerning requirements of U.S. consumers, the S60 Inscription takes the S60 to a new level of comfort and rear passenger convenience, offering consumers 3.4 inches additional rear seat legroom, resulting in best-in-class rear accommodation.

But the Inscription is not just another Volvo nameplate. It happens to be the first car scheduled to go on sale in the U.S. market produced in China. The long-wheelbase model has been in production for more than a year at the Volvo plant in Chengdu, not far from the headquarters of its Chinese parent, Geely. It’s the first plant Volvo has operated outside Europe.

Volvo is banking on the Inscription to be a typically well-built car. If it falls short, it would be a step backward for Volvo and delay further the arrival of Chinese cars in the U.S.

Volvo is naturally upbeat over the new S60. “As a part of our revitalization of the Volvo Brand in the United States we have undertaken extensive research reaffirming what our customers want and have come to expect from Volvo Cars. It goes without saying that the traditional strength of Volvo Cars product offering are still highly sought after — specifically leading-edge safety, low-impact, high-performance powertrains and standard connectivity across all models," said Lex Kerssemakers, senior vice president, Product Strategy & Vehicle Line Management at Volvo Car Group.

"What we have added to the S60 Inscription is a luxurious edge using the most natural materials, attention to detail and our iconic Scandinavian design language.”

The choice of materials used in the S60 Inscription succinctly reflects the authentic Scandinavian origins of the Volvo Brand. Linear Walnut trim, silk metal detailing, spacious rear seating and a unique 19-inch wheels, combine to create a relaxing environment that exudes comfort. Additional enhancements include interior accent lighting and Inscription branded tread plates

The 2016 model year S60 Inscription will come in two variants: Premier and Platinum. Premier will comprise leather upholstery, a sun/moon roof and the Sensus Navigation package. The S60 Inscription will be available with the T5 in both front-wheel drive and All-Wheel Drive.

Platinum customers receive the above, plus the full Sensus technology package, a high-end Harman Kardon audio system, dual Xenon lights and a thoughtful convenience package, which puts the joy back into every day driving.

“With the addition of a great sound system by Harman Kardon and full connectivity, Volvo is delivering a truly competitive offer in the mid-sized sedan segment,” added Kerssemakers.

The S60 Inscription will go on sale in the U.S. this summer.