Volkswagen teams with Amazon Prime for on-demand Atlas test drives

(September 11, 2017) HERNDON, Va. — Volkswagen of America today announced it is teaming up with Amazon to offer on-demand test drives of the all-new 2018 Volkswagen Atlas SEL Premium through Prime Now, the company’s fast delivery service. For two consecutive weekends (Sept. 22 to Sept. 24 and Sept. 29 to Oct. 1), the VW Atlas Prime Now Test Drive Program will offer Amazon Prime members in Los Angeles and Chicago the opportunity to sign up for a limited number of convenient, home-based test drive experiences of the Atlas SEL Premium.

“We are very excited to work with Amazon to introduce more consumers to our newly-launched, seven-seater SUV through this unique test drive experience,” said Greg Tebbutt, senior director, Transformation, Strategy and Communications.

“We know people have limited time and are always looking for convenient ways to test out a new product, and with the Amazon Prime Now service we are able to bring the all-new Atlas to customers’ doorstep.”

Through the Amazon Prime Now platform, members will be able to schedule a 45- to 60-minute test drive with a VW Atlas expert, requesting vehicle delivery to their desired location. Interested customers who are outside of the designated zip codes for the test drive program will be prompted to visit VW.com to schedule a test drive at the closest dealership. Upon completing the test drive, drivers will be encouraged to review both the vehicle and their experience.

“We continue to innovate new ways to give time back to customers through our ultra-fast delivery service, Prime Now,” said Stephenie Landry, vice president of Amazon Prime Now worldwide. “We are thrilled to offer Prime members the chance to experience the all-new Atlas through the convenient delivery of a test drive directly to your door.”

To schedule your VW Atlas Prime Now Test Drive, click here.