(December 3, 2009) After 13 years and hundreds of thousands of sales in the U.S., Volkswagen is pulling the plug on the New Beetle.

Volkswagen announced the 2010 New Beetle and New Beetle convertible Final Editions, which will mark the last of Volkswagen’s current generation of the iconic models. Available in U.S. dealer showrooms beginning in the Spring of 2010, the Final Editions will be limited to only 1,500 units each. The Final Editions will receive a host of unique upgrades and touches that will truly set them apart from others cruising across the country.

“Since its launch in 1998, the New Beetle — and the New Beetle convertible that later followed — have connected generations of fans that love the cars’ totally unique styling and characteristics that are simply unmatched,” said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. “The Final Editions combine all of the elements that best represent what people love the most about the New Beetle, and that have created the car’s legacy, which will live on in generations to come.”

On the outside, the Final Editions come dressed in special Aquarius Blue paint with a painted black roof on the coupe, and a two-tone Aquarius Blue and Campanella White paint scheme with a white top on the convertible. Final Edition exterior badges help these models stand out from the crowd wherever they go.

Inside, drivers are welcomed with an individually numbered, Final Edition steering wheel.

The 2010 New Beetle Coupe and New Beetle Convertible Final Editions will be available for $20,240 and $27,170 respectively.