(September 7, 2010) TORRANCE, Calif. — The Toyota RAV4, already a leader in the crossover SUV segment it launched nearly 15 years ago, offers even greater value for 2011. The new Upgrade Value Package for the base models adds popular options at a special value price.

The Upgrade Value Package is available on Base grade four-cylinder and V6 RAV4 models. It adds a six-CD audio system with XM Radio (subscription required); steering wheel audio controls; 17-inch five-spoke alloy wheels; color-keyed door handles; Daytime Running Lights (DRL); roof rack; privacy glass; power tilt/slide moonroof; upgraded fabric interior; and, on two-row models, a rear cargo area tonneau cover

The value package adds $1,610 to the least expensive RAV4 brinning the price to $24,345 including $810 destination charge. The moonroof, not offered as a stand alone option in the base mdoel, together with the other items would run about $25,000 without the package.