Toyota devotes its Frankfurt show presentation to hybrid technology

(August 19, 2013) Toyota will bring together its past achievements and future plans for hybrid power in a Frankfurt Motor Show presentation on Sept. 10 devoted entirely to its industry-leading technology. Since it introduced the original Prius in Japan in 1997, Toyota has sold more than 5.5 million hybrid vehicles world wide and continues to extend its portfolio, currently offering 23 models worldwide.

Frankfurt will mark the world debut of the new Yaris Hybrid-R concept, created as a showcase for possible future hybrid development ideas that can deliver greater performance and driver rewards.

Based on the three-door Yaris, Hybrid-R features a 1.6-liter GRE (Global Race Engine) developed by Toyota Motorsport, combined with two powerful electric motors that give the car intelligent all-wheel drive capability.

Using technology like that featured in Toyota’s TS030 Hybrid race car, energy recovered under braking is stored in a super capacitor, a unit that’s particularly suitable for use in a sports car thanks to its high power density and quick charge and discharge speeds.

The result is
a highly focused machine, designed to deliver the maximum driving pleasure, both on road and track.

1997 Toyota Prius

Toyota will also show the latest status of its Fuel Cell Hybrid Vehicle (FCHV) technology at Frankfurt, ahead of the market launch of a production car by 2015. Toyota considers the energy and emissions benefits make this the best technology yet to deliver the ultimate zero-emission car, with hydrogen as an ideal, ultra-clean energy source.

Toyota made the hybrid science a marketplace reality in 1997, when the first Prius went on sale in Japan. Since then, Toyota has amassed sales of more than 5.5 million hybrids and today has a portfolio 23 different models — four times more than any other competitor — available in 80 countries and regions around the world.