Toca Marketing creates 600 horsepower Hyundai Genesis for SEMA

(October 22, 2014) FOUNTAIN VALLEY, Calif. — Toca Marketing Group, the Chicago-based design and customization company that strives to push the limits of aftermarket fabrication, has revealed its 2015 Genesis for the 2014 SEMA show.

 In creating its latest Toca Signature Edition vehicle, the company has raised the Genesis’ performance and luxury benchmarks, creating a vehicle that breaks down barriers of innovation in the pursuit of perfection.

With an emphasis on fine detail, Toca worked to design and build a car that goes head-to-head with the German super sedans that are considered the auto industry’s performance benchmark. Dubbed “Steel Phoenix,” the car uses Hyundai’s “Tau” 5.0-liter V8 as the powertrain’s foundation. Toca engineered a one-of-a-kind Garrett twin turbo setup for the vehicle, complete with a full ARK Performance catback exhaust system, boosting the power output to 600 horsepower.

By adding an AirRex digital air suspension system, the car sits lower to the ground on ultra-high performance Toyo rubber, wrapped around custom 21-inch COR 3-piece wheels. Complementing the car’s twin-turbocharged performance, Toca added a custom 8-piston front and 6-piston rear brake set up from Neo Motorsport.

“The name ‘Steel Phoenix’ came to me as soon as I saw the redesigned Genesis,” said John Toca, founder and owner of Toca Marketing Group. “The main focus of this build was to zone in on the luxury aspect, while improving performance in parallel. Although I wasn’t overly concerned about pushing crazy horsepower numbers, the custom-fabricated twin turbo setup adds 180 horsepower over the stock motor.

"Whether you’re driving the car, sitting in the executively-appointed passenger and rear seats, or admiring the car from the outside, this Genesis is guaranteed to put a smile on your face.”

The interior has been given the executive treatment with custom black leather seats complete with contrasting white stitching, carbon-fiber trim panels and a Rockford Fosgate sound system. The vehicle has been refinished with a custom blend of BASF R-M products, giving the paintwork a steel, metallic appearance. Rounding off the exterior appearance, Toca fabricated a unique, all-metal wide body design with matte and gloss black accents.

SEMA is the premier automotive specialty products trade event in the world. It draws the industry's brightest minds and hottest products each year to the Los Vegas Convention Center. The show this year runs from Oct. 30 through Nov. 7.