Subaru bucks the May trend with record sales for the month

(June 6, 2016) CHERRY HILL, N.J. — Subaru of America has reported record sales for May totaling 50,083 vehicles, a 1.1 percent gain over May 2015. The company also reported year-to-date sales of 232,860 vehicles, a 2.1 percent gain over the same period in 2015.

May marked the 27th consecutive month of 40,000+ vehicle sales for the company, while May 31st marked the best-ever reporting day with 10,530 vehicles sold. Crosstrek sales were notably strong as the crossover achieved its best May ever.

“Our retailers are laser focused on delivering the “Love Promise Ownership Experience” to our customers, which combined with strong demand and the best product offerings in our franchise’s history, are resulting in continued record breaking sales,” said Thomas J. Doll, president and COO, Subaru of America, Inc. “It’s looking like it will be another record setting year for Subaru in the U.S.”

 “Our retailers turned in one of their best performances of the year and led us to our 54th consecutive month of sales increases versus prior year,” said Jeff Walters, senior vice president of sales, Subaru of America, Inc. “With strong demand for Subaru vehicles and production capacity increasing in Indiana later this year, we have an excellent foundation for continued success.”