Subaru announces pricing of all-new 2024 Impreza starting at $24,085



(February 24, 2023) Subaru of America has announced pricing on the all-new 2024 Impreza starting at $24,085. The sixth-generation compact car receives an all-new design, improved performance, enhanced safety features, and updated multimedia technology. Also new for 2024 is the RS trim featuring a 2.5-liter Subaru Boxer engine, exclusive 18-inch wheels and unique exterior and interior elements. 


For 2024, Subaru has streamlined the Impreza model line to greater emphasize the vehicle’s sportiness, versatility and capability. The Impreza comes exclusively as a 5-door hatchback and is available in Base, Sport and new RS trim levels.

The Base and Sport trims are equipped with a 2.0-liter 4-cylinder direct-injection Subaru Boxer engine producing 152-hp and 145 lb.-ft. of torque. The new RS upgrades to a 2.5-liter BOXER engine delivering a responsive 182 hp and 178 lb.-ft. of torque. Standard on all trim levels is a Lineartronic CVT (Continuously Variable Transmission). The Sport and RS trims feature an 8-speed manual mode with steering wheel paddle shifters that allow the driver to control the transmission via eight pre-set ratios.

The Subaru Global Platform for the 2024 Impreza has been enhanced with 10-percent higher torsional rigidity. A full inner frame construction and additional structural adhesive (from 26.2 feet to 88.5 feet) contribute to better body rigidity and lighter weight. These updates deliver an improved dynamic performance, smoother ride, and quieter cabin.

Standard on all 2024 Impreza models is the latest version of the award-winning EyeSight® Driver Assist Technology. Automatic Emergency Steering is included on models equipped with Blind-Spot Detection with Lane Keep Assist and Rear Cross-Traffic Alert. The safety feature works with EyeSight and Blind-Spot Detection to assist with steering control to help avoid a collision at speeds less than 50 mph.

The 2024 Impreza has a starting price of $24,085 including destination charge and comes with an extensive list of standard features including EyeSight Driver Assist Technology; steering responsive LED headlights; dual zone automatic climate control; combination meter with 4.2-inch color LCD; and Tire Pressure Monitoring System with individual tire display and automatic individual wheel ID registration. The lineup tops out at $28,975 for the RS.

A center information display with the SUBARU STARLINK dual 7.0-inch high-resolution touchscreens comes standard on the entry level Impreza. The top screen controls smartphone integration with Apple CarPlay, Android Auto and Bluetooth hands-free phone and audio streaming connectivity; AM/FM stereo; Rear Vision Camera; SiriusXM All-Access Radio* and Travel Link; and HD Radio. The bottom screen provides controls for climate and vehicle settings.

Additional standard features include Auto Stop-Start; power windows with auto up/auto down on front windows; power door locks and side mirrors; tilt and telescoping steering column; keyless entry; security system with engine immobilizer; USB-A input/charging port and 3.5 mm auxiliary input jack in front center console; 60/40-split fold-down rear seat; carpeted floor mats; crossbar mounting points; combination meter with color LCD; and welcome lighting.

The Base can be upgraded with 16-inch alloy wheels in silver finish for $350.