(June 28, 2011) TORRANCE, Calif. — Scion announced today that its first release series for the second generation tC sports coupe, the 2012 tC Release Series 7.0 (tC RS 7.0), will be available at dealer showrooms this summer. Scion also said that the 2012 tC sports coupe will come standard with a new Pioneer audio system that features Bluetooth hands-free, Bluetooth streaming audio and HD Radio technology.

The 2012 tC Release Series 7.0 comes exclusively in High Voltage yellow exterior paint with contrasting black side view mirrors and black 18-inch alloy wheels. The tC’s aggressive exterior is further stylized with a TRD body kit that includes front and rear lower valences and side skirts. The front bumper incorporates a honeycomb lower grille that is unique to the Release Series.



High Voltage yellow accents make their way into the tC’s interior with color-tuned black and yellow seat fabric, leather wrapped steering wheel with yellow stitching and an individually numbered badge.

The tC RS 7.0 features Smart Key, a convenient keyless entry system that unlocks the doors with a touch of the door handle. The system also includes a red TRD push-button start allowing the car to be started with the push of a button. The use of the Smart Key system is a first for Scion.  

Scion will only build 2,200 units of the tC RS 7.0. The limited edition model will carry a manufacturer’s suggested retail price of $20,905 and $21,905 when equipped with a manual and automatic transmission respectively. Delivery, processing and handling fee of $720 is extra.

The launch of the tC RS 7.0 will be launched with a new advertising campaign, starring a very lighthearted Zeus on his Mount Olympus throne, who describes himself as the God of Awesome -- and then creates the High Voltage tC using his legendary lightning bolt. With the help of a lovely Muse, Zeus has a great time driving the tC and highlighting its features. Watch the 30-second spot.