Soul-based Track'ster concept to be revealed in Chicago by Kia

(February 2, 2012) Kia today unveiled its latest concept based on the Soul city car called the Track'ster. It will be shown at the Chicago auto show, which opens next week.

Powerful, dynamic and aggressive, Kia’s new concept car displays yet again the distinctive design direction that the South Korean manufacturer is taking. Track’ster is intended to be the ultimate sporting representation of Kia’s Soul B- segment SUV.



“The Track’ster is the California design team’s dream of what a performance-inspired Soul could be. If Soul is our rock star, Track’ster is its heavy metal companion. The idea behind Track’ster was to build a thought-provoking concept about what the Soul could someday be.”

Kia’s innovative and hugely successful urban crossover, the Soul, was originally created in the California Studio, the birthplace of the Soul’ster convertible concept that is currently under final assessment for production. Soul has been a hit with US consumers and in 2011 more than 102,000 were delivered to owners.

California studio Chief Designer Tom Kearns and his team have designed the Track’ster concept car in keeping with the Soul’s rebellious, individual and urban character.

Kia says that there are currently no plans for Track’ster to enter production.