(July 12, 2016) CHERRY HILL, N.J. — Subaru of America, in celebration of being named Most Trusted Brand and Best Overall Brand by Kelley Blue Book, has launched its new “Proud to Earn Your Trust” television spot, a compilation of some of the brand’s most iconic “Love” ads. The new spot looks back on the emotional moments that contribute to earning the trust of a record number of Subaru customers, ending with the iconic brand message — Love. It’s what makes a Subaru, a Subaru.
 
The national television spot, created by Carmichael Lynch on behalf of Subaru of America, will air throughout July, August and September across cable television and network late night programming.
 
“Over the past eight years, we’ve seen our Love campaign resonate incredibly well with consumers, who often feel a personal, emotional connection to the brand and the stories we’ve told,” said Alan Bethke, senior vice president of marketing at Subaru of America. “With this new spot, Subaru gives a nod to the past while continuing to move forward in earning and maintaining the trust of our owners.”
 
The “Proud to Earn Your Trust” television spot features call backs to some of the most memorable and iconic Love campaign ads over the years. From the very first year of the campaign, the spot uses scenes from “Welcoming Party,” a story of a group of brothers traveling to Maine on New Year’s Eve to take in the first sunrise of the year and “Subaru Heaven,” that follows an owner dropping off his old Forester to be sold as parts. Other ads featured in the new spot include the critically acclaimed “Baby Driver,” “Honeymoon” and “Back Seat,” all directed by Jake Scott.